This Colorado practice learned to ‘stop being afraid to offer the best’.
Take a trunk show and turn it into a message of thanks to your customers.
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
The goal was to create a 'low stress, fun experience.'
To get them to as many patients as possible, she launched a subscription-based program.
At this Columbus, OH, boutique optical, respect for craftsmanship paired with advanced technologies adds up to a rare eyecare experience.
Falls City Eye Care offers cutting-edge patient care and a one-of-a-kind optical shopping experience — served up in a stunning, century-old Kentucky home.
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
The results were intriguing to say the least.
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Understated but consistent marketing allows the eyewear to shine at this Ohio start-up.
The vision health of children and those with special needs receives devoted, undivided attention at Special Eyes Pediatric Vision Clinic in New Bern, NC.
Discerning Eye in Iowa City is uncompromising when it comes to quality, but never lets an opportunity pass it by.
Don’t let that mountain of discarded frame boxes go to waste.