Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
Bee Cave Vision Center was doing well on the outskirts of Austin, TX, when it sensed a growth opportunity brewing in an expanding nearby community.
A little goes a long way for this beautifully branded Minnesota optical.
This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
EyeWearhaus in St. Louis MO came up with what we believe is a great example of a campaign whose clear goals and execution yielded clear rewards.
In Alma, GA, Family Vision Care has added a stunning new optical to a full-service optometry practice that’s been drawing patients from near and far for...
Why the written word has its place in patient care.
Ollie Quinn: dozens of boutiques unified by an in-house design team’s aesthetic vision and local touches.
Here’s how Classic Vision Care, of Kennesaw, GA, run by Dr. Mital Patel and her husband Ankit, teamed up with MUST Ministries.
You don’t have to spend a pile to create a shopping experience that will keep customers coming back year-round.
Employee happiness is notoriously elusive.
Minnesota optician creates destination boutique unlike any other.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
FACEBOOK AND FOURSQUARE, Yelp and YouTube, Twitter, Tumblr, Vine and Viber: an incantation worthy of Severus Snape. Figuring out how to make them work magic, while...
A Dallas store where Black is the new black.
One location, two models: The making of a store-in-store success story.
Independent practices welcome school year with flair, ingenuity and community spirit.
Uber Optics Petaluma, CA A striking visual imagination, a passion for photography and design, and some patient kids and staff combine in a standout in-house advertising...
Do you practice purchase with purpose?