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INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

Buzz Session7 mins ago

“Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By

They seemed innocuous at first but over time became more and more profound.
Do You Or Don't You28 mins ago

More Than 80% Of ECPs Don’t Offer a Sales Commission but Many Do Offer Various Bonus and Incentive Programs

question: Do you or don’t you use a commission-based structure for your opticians? Yes: 19% The optician dedicated full time to sales is compensated on their...
Benchmarks18 hours ago

Six Optical Retailers That Hit the Road to Drive Business Thru Their Doors

These branded office vehicles do more than just deliver; they’re mobile billboards.
Sanity Files20 hours ago

This Canadian Optician Sings the Praises of Building a Business Restoring and Customizing Eyewear

Though stopping work and just chilling can be a challenge, she has a husband, two daughters and a renovated 1976 Trillium Trailer that make it easier.
Headlines22 hours ago

EHR Vendor Breach Now Affects 342K Patients, 8 Organizations

Affected practices were notified on March 1.
Headlines2 days ago

Cleveland Clinic Breaks Ground on $177M Eye Institute Expansion

Design plans include a renovation and four-story new structure.
Tip Sheet2 days ago

Set Specific Goals but Celebrate Small Victories and More Tips for May

Including the power of a compliment and the reminder that this is all a test.
Ask INVISION3 days ago

Dealing With Online “Price Matchers” and More of Your Questions for June

Like getting an employee to stop using terms of endearment and how to suss out whether someone you’ve “clicked” with will really make a good employee.
Manager's To-Do3 days ago

Plan a Separation and More Manager’s to Dos for July

Like planning to regularly update your Google My Business page and taking a field trip.
Calendar3 days ago

Hammering Home the Dangers of UV Rays … Again … and More Events for July

Can you go a whole day without lying… even little white lies? Here’s your chance to try.
Headlines3 days ago

Alcon to Acquire Eysuvis Drops for Dry Eye Treatment

Alcon will pay $60M in upfront consideration.
Sanity Files3 days ago

This Second-Generation OD’s Routine for De-Stressing Is Pure Simplicity

Pounding out that frustration via her bike, a good meal and a face mask has her ready to tackle the next day in no time.
Do You Or Don't You4 days ago

More Than Half of You Welcome Pets Into Your Eyecare Business

For the other 48% of you animals are a big nope.
Inbox1 week ago

How You Feel About Things Getting Back to Normal and More Letters to the Editor for May

"I am just so excited to see VEE back. I love NYC!"
Headlines1 week ago

4 ODs to Be Inducted Into National Optometry Hall of Fame

They will be honored on June 16.
Headlines1 week ago

New Self-Checkout Tech Doesn’t Need Barcodes – and Can Even Identify Food on a Plate

The company behind the AI-powered kiosks just hit a $1.5 billion valuation.
Ask INVISION1 week ago

How to Broach Collaborating with Another Local Business and More of Your Questions for May

Also what to look for when contemplating a mall lease … or any lease really.
Headlines1 week ago

Character Biosciences Raises $18M to Fund Work on AMD, Other Conditions

The round was led by Innovation Endeavors, alongside investors Section 32 and Catalio Capital Management.
Products1 week ago

A Fresh Crop of Products Full of Spring’s Sense of Renewal

Styles that nod toward the past and diagnostics that are all future.
Tip Sheet1 week ago

How to Eat an Elephant and More Tips for May

Including knowing when to cut bait on a lost cause and a nifty little trick for checking a candidate's references that is completely above board.

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