Multifocal contact lenses hold promise as a big growth category for ECPs, especially among members of Generation X. Those at the leading edge of this group...
INVISION offers practical advice for your eyecare business.
EHR/practice management software can help you build a better business This article originally appeared in the January 2015 edition of INVISION. Software is no longer just...
Designers dig deep for retro and vintage details to pair with modern materials With rich history to inform the present, eyewear designers continually glance backward for...
This article originally appeared in the January 2015 edition of INVISION. ALL PRICES MSRP, EXCEPT WHERE NOTED. SHINE ON, WINTER! British celebrity Alexa Chung knows that...
This article originally appeared in the January 2015 edition of INVISION. If I owned my own eyewear store, it would be called T-Vision … not like...
NO ‘WAITING’ It’s time to welcome customers and treat them more like guests They used to be called “waiting rooms,” but these days, smart eyecare pros...
INVISION’s March-April 2014 edition was honored for best design of a new business-to-business publication. INVISION, the business magazine for eyecare professionals from SmartWork Media that just...
Video traces fascinating history of an old axiom. A new video from the American Chemical Society gets into the fascinating history of the old axiom that...
Prize-winning dissertation finds several visual side-effects A graduate student at City University in London has taken top honors in an annual competition for optometry students for...
System will be introduced at CES next month. At the CES show in Las Vegas next month, Sony will introduce what it calls the Single-Lens Display...
Niagara Falls optical shop now owned by the teenager who used to sweep up. When Joseph George opened his Niagara Falls, NY optical shop in 1938,...
One tip: Hire from the outside. Paul Batson, OD, center director of VisionAmerica in Birmingham, AL tells his university interns that seeing patients is the easiest...
January has been declared as National Glaucoma Awareness Month by Prevent Blindness and other leading eye health organizations. To help educate the public on the “sneak...
Safilo Group has relocated key functions of Smith, its U.S.-rooted sports and outdoor brand located in Ketchum, ID. The decision was taken after an in-depth analysis...
REAL WORLD Once again, very thankful for your magazine! It’s a great resource for us. One of the best parts for us is all the content...
This article originally appeared in the January 2015 edition of INVISION. Nevada OD was an early adopter of Google Glass — and now he’s among the...
Yes, I Do We get our contacts next day and ship directly to the patient at no charge. There will always be a few who like...
Dr. Jackie Youn Henry Ford OptimEyes, Westland, MI Dr. Youn rarely hits a false note on or off the job. (In addition to violin, she has...
This article originally appeared in the January 2015 edition of INVISION. Blake Kuwahara first gained global acclaim as creator and designer of the KATA Eyewear brand,...
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