Jeff Shermack

Jeff Shermack is an editor and content strategist at Marketing4ECPs. He has created articles and other forms of media on diverse topics such as marketing, optometry, and writing for numerous North American publications and practices. He can be reached at marketing4ecps.com.

Columns1 month ago

How to Build a Posting Schedule That Actually Works in 2026

Three essential steps for creating — and sticking to — a social media schedule that delivers results.
Columns1 year ago

Virtual Reality in Eyecare? You Betcha!

Ways VR can elevate your patient experience and provide an enhanced level of modern care.

INVISIONMAG.COM

Jeff Shermack

Stories By Jeff Shermack

How to Build a Posting Schedule That Actually Works in 2026

Virtual Reality in Eyecare? You Betcha!

Data Entry Errors Are Costing This Practice Money: What’s Causing This Mess?

How ECPs Can Cut Costs Wisely in a Year of Uncertainty

Amazon Plans Walmart-Sized Stores, Malls May Be Staging a Comeback and Southeast Asian Scams Surge

Establish an Energy Ritual and More Tips for the Start of a New Year

VA Optometrists Achieve Pay Parity

Best Practices: Building a Better Practice Through Continuous Training

Best Practices: Adam Cherry on Lens Selection

ForEyes Solutions Goes Beyond Bookkeeping

13 Images That Show Why Longview Eye Associates Was Named One of America’s Finest Optical Retailers

9 Specs and Sunnies That Point to the Future of Eyewear Design

Best Practices: Building a Better Practice Through Continuous Training

Best Practices: Adam Cherry on Lens Selection

CTX: Flexible, Lightweight and Ready for Anything

Best Practices: Colton Calandrella on Maximizing Your EHR

New Varilux® Immersia™