A needy child receives a donated exam and glasses, but this mother’s choices spark skepticism from staff.
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
A staff person has a personal issue with a patient. Where does the manager draw the line? Gina, the managing optometrist of Oxford Optics, was busy...
We want to hear your opinion. In our latest Real Deal scenario, long-term staff member Bonnie has a personal issue with a new patient — her ex-sister-in-law,...
A vision therapy doctor accidentally develops a reputation for stealing patients. How can she keep her referral sources happy? Premier Vision Associates, a large optometry office...
A series of bad online reviews is crushing a budding doctor’s reputation. How can he fight back?
A small office must contend with an extended leave of absence. How can the business be fair?How Ingraham Eyecare was a peaceful, slow-paced office. Dr. Louis...
Several opticians have been earning money on the side by promoting specific lenses. What should the owner do? New Jersey practice Duplaiss Vision Center was in...
A patient swears the frames dispensed aren’t the ones he brought in. How can the practice help him?
Hartford Fashion Optics in Connecticut was growing. The office had just hired a new doctor and another optician and technician. Jacob had managed the business for...
Garrett Vick’s eastern Indiana practice, Centerville Eye Care, was winding down after a busy back-to-school season. He had just hired a part-time receptionist, Tara, and was...
Working in Massachusetts, a licensed state, gave Marc extra motivation to become the best optician he could be, so in addition to being an LDO he...
An indecisive browser is disrupting a small boutique. How can the staff set her straight? This article originally appeared in the July 2016 edition of INVISION....
A newly hired optical apprentice feels a growing discomfort at the way she is supposed to present herself around leering male customers. This article originally appeared...
A new optometrist can’t seem to pick up the pace. How can the owner find a balance? This article originally appeared in the April 2016 edition...
illustration by karla durangprang An employee’s hygiene is called into question — by the doctor’s wife. Who’s in charge here? This article originally appeared in the...
illustration by karla durangprang A skilled optician faces an uphill battle in a new office. Is he being treated fairly? This article originally appeared in the...
illustration by karla durangprang How can this business stem the tide of lost sales and frustrating repairs? This article originally appeared in the January 2016 edition...
A new eyewear line is a big hit, but the frame rep is creating conflict This article originally appeared in the November-December 2015 edition of INVISION....
graphic by Karla durangprang Has a technician crossed the line when he warns a reckless patient of over-wear dangers? This article originally appeared in the October...
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