Pauline Blachford

Pauline Blachford works with ECPs on strategies for recalling, increasing eyewear sales, and improving staff productivity. She is a sought-after speaker at industry conferences and events, and writes regularly for a variety of industry publications. Visit her at paulineblachford.com

Columns4 years ago

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

3 practice management strategies for a smooth restart of operations.
Columns5 years ago

This Healthy Vision Month Dig Deeper into Children’s Vision Issues

Our eyes look, but our brain sees and sometimes for kids there is a disconnect between the two.
Columns6 years ago

Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About

While these are important, it's not just about gender or ethnic diversity.
Columns6 years ago

The Two Burning Questions Every Practice Owner Must Answer About Their Employees

Survey says 70 percent are either “not engaged” or “actively disengaged” at work.

INVISIONMAG.COM

Pauline Blachford

Stories By Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

This Healthy Vision Month Dig Deeper into Children’s Vision Issues

Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About

The Two Burning Questions Every Practice Owner Must Answer About Their Employees

VSP Vision Releases 2023 Social Responsibility Impact Report Announcing More Than 4 Million People Helped Through VSP Vision Eyes of Hope

Blackfin Is Back on the Track, Partner of Exclusive Canossa Motor Racing Events

Contact Lens Institute & IACLE Collaborate to Bring Practice and Patient Insights to Contact Lens Educators

It’s So Hard to Find Good Help … Especially When They Aren’t Even Supposed to be There

Refine Your Communication to Better Your Sales

How to Plan a $20k Trunk Show

A Family-Oriented Practice Bringing Style and Fun to Their NY Community for More Than 35 Years

The Best Overall Progressive Lens, Now Powered by AI

Beveled Edges, Carved Contours, and Milled Details Transform These 9 Sunglasses Into Artistic Brilliance

Multimodal Screening and Binocular Open-field Refraction: A Winning Combination

Eyecare Shenanigans: Eyes in Space!

Meet the Next Generation of Smart Glasses

MasterClass: Redefining Retail as Slow Retail

Eyecare Shenanigans: 2023’s Top Optometry Articles in Invision Magazine

Leadership, Empathy, and a Noble Cause