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Asking a question like this will bring the sales process to a happy ending This article originally appeared in the September 2015 edition of INVISION. Over...
Doing more of the opposite will help you close the sale and quell buyer’s remorse This article originally appeared in the July 2015 edition of INVISION....
Not sure if you know this about me, but I am royalty. OK sure, I’m self-appointed royalty, but royalty all the same. For I am the...
“Well, here’s your chance to try the opposite … If every instinct you have is wrong, then the opposite would have to be right.”— Jerry Seinfeld...
In a recent article, I asked the following question: In order to sell your average/neutral patient, in which direction should you move them? Positively or negatively?...
Get ready to use the law of motion to take control of the sales process This article originally appeared in the March 2015 edition of INVISION....
How this question launched a new selling system for ECPs This article originally appeared in the February 2015 edition of INVISION. ED: This month, in the...
How this question launched a new selling system for ECPs This article originally appeared in the January 2015 edition of INVISION. Here’s the true story that...
Why ‘educating’ cheapskate patients rarely works (unless you do this first ) This article originally appeared in the Nov-Dec 2014 edition of INVISION. I read a...
Fred Friedfeld, a giant in our industry, showed us how to be our best selves BY Robert Bell Published in the September-October 2014 issue This has...
And the 5 simple words that will help you isolate and overcome almost any objection.
Robert Bell believes in “uncommon sense” and challenging the status quo of traditional selling methods. He is the creator of The EyeCoach Selling System and managing...
When did optometric practices decide to go into the insurance business?
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