Eyecare professionals can rewire patient expectations, and it starts by simply never saying ‘no’ ever again.
How to be an exceptional advocate for yourself at work as you strive to attain your career goals.
You are ready for a new challenge. You feel great going in. But take it from this eyecare pro: Expertise in the field takes time.
This family-owned Pacific Northwest shop has restored frames and saved family heirlooms for clients across the U.S.
This optician turned sales rep became a Neurolens proselytizer thanks to her experience with a ‘special, impactful product.’
A former optician turned EssilorLuxottica sales rep explains what NOT to do when trying to establish a sales relationship.
Blogs, website, and (ahem) optical industry trade publications always are on the lookout for good content and dependable contributors.
Placing smaller frame orders on a more frequent basis leads to higher sales, lower returns, and less headaches.
Carissa Dunphy of Optician Now and ROWT Magazine has compiled an impressive selection of her favorite reads.
A long-time optical sales rep offers poignant advice from the front lines that everyone can put into practice.
Joining your local or state optician society presents great networking opportunities both socially and to further your career.