SmartWork Media Content Studio

The SmartWork Media Content Studio helps eyecare industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. Find out more about our services here.

Sponsored Content9 months ago
Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni
Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni Starring ECPs Peter Tacia and Heidi Dancer For the third year in a row, Safilo has looked to...
Sponsored Content10 months ago
Hoya: The Right Lenses for Sun Protection
Eye safety has never been more important — or fashionable.
Sponsored Content10 months ago
Nano Vista—The Quintessential Line for Kids
You'll find something for every youngster.
Sponsored Content10 months ago
New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses
It's time to slay the “frame and clip” dilemma.
Sponsored Podcasts1 year ago
Podcast: CareCredit Connections Volume 1 — Consumer Buying Habits in Eyewear
Podcast will help eyewear and eyecare pros understand the motivations behind “big ticket” purchases

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SmartWork Media Content Studio

Stories By SmartWork Media Content Studio

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni

Hoya: The Right Lenses for Sun Protection

Nano Vista—The Quintessential Line for Kids

New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses

Podcast: CareCredit Connections Volume 1 — Consumer Buying Habits in Eyewear

CooperVision Appoints Jane Agbontaen as Senior Brand Marketing Director for Myopia Management in North America

Idaho Considers Allowing ODs to Perform Laser Eye Surgery

ECPs Share Their Best-Selling Collections for October 2019

AOA Approved for Group Purchasing of Lenses, Frames, Contacts

From Across the Country to Across the World, Some of Your Patients Travel Pretty Far to See You

EssilorLuxottica Discovers $213M Fraud at Thailand Plant

Optometrist Sees Last Patient of Career, and It’s a Visit He’ll Never Forget

13-Location Eyecare Practice Strikes Deal With Management Firm

Remember This Uplifting Fact About the Eyecare Business Next Time You’re Dealing with a Tough Customer

These Machines Let Boutiques Create Bespoke Frames Right Inside the Optical

Podcast: Is Eyecare in Canada Really More Like the US Than We Think?

Video: Adorable Cat Melts Hearts By Trying on Eyewear for Children

Video: Stuff Terrible Optical Employees Say

Podcast: What Exactly Does it Take to Become America’s Finest Optical Retailer?

Video: Your Eyecare Business Should Be Getting Way More 5-Star Online Reviews Than It Is