SmartWork Media Content Studio

The SmartWork Media Content Studio helps eyecare industry businesses create targeted, entertaining content that captures attention, reinforces your brand and builds your business — one well-told story at a time. Find out more about our services here.

Sponsored Content4 months ago
Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni
Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni Starring ECPs Peter Tacia and Heidi Dancer For the third year in a row, Safilo has looked to...
Sponsored Content5 months ago
Hoya: The Right Lenses for Sun Protection
Eye safety has never been more important — or fashionable.
Sponsored Content5 months ago
Nano Vista—The Quintessential Line for Kids
You'll find something for every youngster.
Sponsored Content5 months ago
New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses
It's time to slay the “frame and clip” dilemma.
Sponsored Podcasts9 months ago
Podcast: CareCredit Connections Volume 1 — Consumer Buying Habits in Eyewear
Podcast will help eyewear and eyecare pros understand the motivations behind “big ticket” purchases

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SmartWork Media Content Studio

Stories By SmartWork Media Content Studio

Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni

Hoya: The Right Lenses for Sun Protection

Nano Vista—The Quintessential Line for Kids

New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses

Podcast: CareCredit Connections Volume 1 — Consumer Buying Habits in Eyewear

MODO Americas Names CEO

Texas State Optical Elects New Board Leadership

Ransomware Attack Locks Eyecare Practice’s Computer Systems for Over 2 Weeks

Patients Often Forget Contact Lens Safety Tips As Soon As They Hear Them, Study Suggests

When it Comes to Lens Materials, Coatings or Enhancements, You Guys Have No Problem Playing Favorites

Taco Bell Launches Eyewear Collection

EssilorLuxottica Plans $8B Acquisition of Optical Retailer

City Hit by Rash of Eyewear Thefts

Elon Musk’s Girlfriend Grimes Claims She Had a Bizarre Eye Surgery

83 Jobs to Be Cut as Optical Plant Closes

Jump In—the Water’s Fine!

See What Happens When Patients Try Varilux® Lenses for the First Time

City Hit by Rash of Eyewear Thefts

Optometrist Finds Tick in Patient’s Eye

2 Adults and a 5-Year-Old Child Steal Frames From Eye Clinic