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Online Only
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INVISION+
Best of Eyecare
America’s Finest
Best of the Best
Benchmarks
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Cover Stories
Fun
Sanity Files
True Tales
Overheard Optometry
Products
Better Vision
Tips and How-To
Columns
John Marvin
Mark Hinton
4ECPs
Editor’s Note
Robert Bell
Wendy Buchanan
Manager’s To-Do
Real Deal
Tip Sheet
Ask INVISION
Buzz Session
Partnered Content
Category Spotlight
Eyewear
Lenses
Practice Management
Equipment
Merchandising
Eyecare
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Subscribe
Subscribe to INVISION Magazine
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Join the Brain Squad
ENTER AMERICA’S FINEST
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Advertise in INVISION
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America’s Finest 2023
INFORMER
Steve Burek
Steve Burek One day Steve Burek walked into a small independent optical laboratory and was hired to polish lenses. He spent the next 14 years learning every aspect of lab work, from surfacing to edging. In 1998 he made the transition from wholesale to retail. He now lives in the Milwaukee area working for a very busy three-OD practice. Email Steve at
optiboy@msn.com
Stories By Steve Burek
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You Know What They Say About Making Assumptions
Don’t make an ass out of yourself and your “expertise.”
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