Connect with us

Trudi Charest

Trudi Charest is the co-founder of Marketing4ECPs (marketing4ecps.com), a digital marketing agency focused on eyecare. Known for developing, facilitating and designing innovative training and marketing for the industry, Trudi is an optician, author, speaker, marketer and entrepreneur. Email Trudi at trudi@4ecps.com

4ECPs3 years ago

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

It’s not just for job hunting, but a hugely effective and under-utilized hub for targeting patients.

INVISIONMAG.COM

Trudi Charest

Stories By Trudi Charest

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

VSP Vision Releases 2023 Social Responsibility Impact Report Announcing More Than 4 Million People Helped Through VSP Vision Eyes of Hope

Blackfin Is Back on the Track, Partner of Exclusive Canossa Motor Racing Events

Contact Lens Institute & IACLE Collaborate to Bring Practice and Patient Insights to Contact Lens Educators

It’s So Hard to Find Good Help … Especially When They Aren’t Even Supposed to be There

Refine Your Communication to Better Your Sales

How to Plan a $20k Trunk Show

A Family-Oriented Practice Bringing Style and Fun to Their NY Community for More Than 35 Years

The Best Overall Progressive Lens, Now Powered by AI

Beveled Edges, Carved Contours, and Milled Details Transform These 9 Sunglasses Into Artistic Brilliance

Multimodal Screening and Binocular Open-field Refraction: A Winning Combination

Eyecare Shenanigans: Eyes in Space!

Meet the Next Generation of Smart Glasses

MasterClass: Redefining Retail as Slow Retail

Eyecare Shenanigans: 2023’s Top Optometry Articles in Invision Magazine

Leadership, Empathy, and a Noble Cause