Connect with us

Headlines

Aviators for Babies! Husband-and-Wife Team Gets into 75 Stores in Less Than 12 Months

mm

Published

on

 

Now it’s a wildly successful international brand.

Two married couples bootstrapped a bright idea into a big brand after launching Babiators, a children’s sunglass company that found swift success, The Huffington Post details. The article explains how one couple began the day-to-day operations in 2010, persuading about 75 stores in less than one year to sell the brand. Now it’s in about 3,000 stores across 45 countries. One successful element of the company’s initial strategy, co-founder Molly Fienning says, was its decision to offer a “lost-and-found guarantee” that would replace a child’s glasses whether they were broken or even lost.

Read more at The Huffington Post

Advertisement

SPONSORED VIDEO

Get the Practice of Your Dreams With Omg! Optical Marketing Group

This high volume practice had outgrown their ultra successful location and needed expansion. The idea was big, just like Texas! Design a fusion concept that featured optometry, aesthetics, fitness + wellness. Mission accomplished. Download the Free Lookbook.

Promoted Headlines

Most Popular