Columns Barbara Wright: Check Your Backgrounds Published 10 years ago on August 30, 2014 By INVISION Staff Share Tweet Frames getting lost against busy backdrops? Here’s how to show ’em off without extra clutter BY Barbara Wright Published in the September-October 2014 issue If you want maximum eye appeal for your frame displays, the background color and material of your display cases and frame boards can make or break your chances for effective display. The two most common errors I see in many practices are having dark stained wood as a backdrop or using mirror as a background. A dark background of any kind makes the fine details and true colors of nearly any frame difficult for people to appreciate. Only white and bright colors can be seen against a dark background, but few practices stock enough of those frames to fill an entire display case. Advertisement Mirror backgrounds are fairly common because people think it’s clever to make that mirror do double duty for try-ons and display. But mirrors absorb light, and the reflection of the displayed frames just causes visual confusion — so mirrors do not help those frames get noticed. No amount of additional lighting can compensate for a dark display case interior or a mirror behind the frames. Luckily, you can usually fix both these problems by covering the back wall of the display with white or ivory fabric, wall covering or a laminate panel. That will brighten up your whole optical. The wrong backgrounds make these frames look boring. The white interiors of these display cases help the frames pop! Barbara L. Wright heads one of North America’s most award-winning and successful optical design firms, Barbara Wright Design. Barbara’s lively personality and humorous style backed with 30 years of “in the trenches” optical design experience make her a popular speaker and author. Get her free educational articles and videos on visual merchandising at tinyurl.com/BWDdisplay Advertisement Related Topics: click to Comment(Comment) Up Next Al Cleinman: Reality Check Don't Miss Robert Bell: A Legacy Of Caring SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here. 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