Columns Barbara Wright: Design Genius Published 6 years ago on December 20, 2014 By INVISION Staff Share Tweet Fitting Bar borrows a popular retail idea to help serve customers, sell accessories This article originally appeared in the January 2015 edition of INVISION. Eyecare professionals often admire Apple’s retail stores and want to bring some of that magic into their dispensaries. That’s why Aurora Eye Care in Grande Prairie, Alberta, Canada, now has a Fitting Bar where patients can pick up their glasses, buy accessories and contact lens supplies, or get an adjustment. The counter sports frosted glass dividers for privacy, and it’s high enough so opticians can stand while helping patients seated on stools. The staff can duck behind the display wall to do all adjustments, out of sight from patients. An array of colorful contact lens supplies are neatly organized on shelves behind the counter, all within easy reach for opticians. Advertisement The Fitting Bar at Aurora Eye Care in Grande Prairie, Alberta, Canada. Design by Barbara Wright Design Flanking the Fitting Bar are adjustable glass display shelves with eyewear on the left and accessory items on the right. Glass shade pendants provide ample but stylish lighting above, and a kiwi green accent wall finishes off the look with a dash of eye-popping color. A bonus: Patients have to walk through the optical to get to the Fitting Bar. That’s a smart merchandising strategy. Maybe some sunglasses will catch their interest, or perhaps they’ll notice a pretty eyeglass chain that would make a nice gift … all before they even sit down to pick up their new eyewear. Barbara L. Wright heads one of North America’s most award-winning and successful optical design firms, Barbara Wright Design. Barbara’s lively personality and humorous style backed with 30 years of “in the trenches” optical design experience make her a popular speaker and author. Get her free educational articles and videos on visual merchandising at tinyurl.com/BWDdisplay. Related Topics: click to Comment(Comment) Up Next Robert Bell: Why Are Glasses So Expensive? Don't Miss The Business: Addie Bogart: Love Your Reps Advertisement SPONSORED VIDEO SPONSORED BY ESSILOR Get More with Essilor Get leading brands, advertising to grow your practice, and first class support and rewards. Learn More at essilorpro.com You may like Promoted Headlines Get More with Essilor Essilor 360° SUPPORT. 365 DAYS A YEAR. Essilor Perform Refraction from Anywhere with RDx Topcon Advertisement Latest Trending Videos Headlines2 days ago Eyecare Center Offers Free Laser Surgery for NFL Referee After Controversial Call Press Releases2 days ago ReFocus Eye Health Partners with Eye Center of Southern Connecticut Press Releases5 days ago DrChrono Expands Leadership Team and Celebrates Growth With Appointment of New SVP of Engineering and SVP of Revenue Press Releases5 days ago Pacific Vision Surgery Center Opens Doors to Bay Area Community Headlines5 days ago Massachusetts ODs Win Right to Treat Glaucoma America's Finest 2019 Entries2 weeks ago America’s Finest: Before You Start America's Finest 2019 Entries2 weeks ago America’s Finest: Get Your Contest Entry in Great Shape America's Finest 2019 Entries2 weeks ago America’s Finest: Basic Info and Stats America's Finest 2019 Entries2 weeks ago America’s Finest: You Gotta Stand Out from the Crowd America's Finest 2019 Entries2 weeks ago America’s Finest: Photos Really Are Worth at Least a Thousand Words Sponsored Content6 days ago Get More with Essilor Sponsored Content1 month ago Perform Refraction from Anywhere with RDx Headlines3 months ago Video: Florida Man Invents Robot to Place Contact Lenses Headlines3 months ago Video: Some Retailers Board Up Due to Election Unrest Fears Headlines3 months ago Video: Car Crashes Into Optometry Office; 4 Taken to Hospital Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery1 week ago 12 Images That Show Why Zionsville Eyecare in Zionsville, IN, Was Named One of America’s Finest Optical Retailers Press Releases7 days ago EnChroma Names Vision Industry Veteran Erik Ritchie as CEO Headlines5 days ago Massachusetts ODs Win Right to Treat Glaucoma Sponsored Content6 days ago Get More with Essilor Headlines2 days ago Eyecare Center Offers Free Laser Surgery for NFL Referee After Controversial Call Columns5 days ago 2021 Is a New Year… Let’s Make Your Marketing New, Too! Press Releases7 days ago Eco Helps Trees for the Future Reach 200M Trees Sponsored Content1 week ago 360° SUPPORT. 365 DAYS A YEAR.