Columns Barbara Wright: Principle #5: Repeat After Me Published 5 years ago on June 21, 2015 By INVISION Staff Share Tweet Repetition adds impact to displays by reinforcing attractive details This article originally appeared in the July-August 2015 edition of INVISION. You’ve probably heard how repetition is the key to success in advertising. The same principle can work in your windows and on your sales floor: By using similar elements and repeating them over and over again, you create powerful, memorable impressions. This simple idea can have a lot of punch, but be sure to choose a group of frames that are related visually in some way. Elements in visual harmony are beautiful, and the repetition of product and display elements creates a sense of unity, too. Advertisement For example, line up a series of frames that are all the same style, but different colors. Or create another kind of color story by grouping three or more frames from different brands that are the same color, like red or blue. Just make certain they’re all positioned in exactly the same way, or the display will lose impact. Try peaked acrylic risers in clear, frosted or black for an easy way to assemble a repetition display. You might angle eyewear to show off temple design details, for example. For windows, you can take a group of related frames and show each one on identical risers or blocks, as Advance Vision Optometric Center of Monterey Park, CA, did on pedestals in its windows. Place the risers equally spaced in a straight or curved line and the visual rhythm of repetition will draw in passers-by. And don’t forget to have fun like Visual Effects of Brea, CA, did by showing off eyewear with pastel-tinted lenses in its windows. Barbara L. Wright heads one of North America’s most award-winning and successful optical design firms, Barbara Wright Design. Barbara’s lively personality and humorous style backed with 30 years of “in the trenches” optical design experience make her a popular speaker and author. Get her free educational articles and videos on visual merchandising at tinyurl.com/BWDdisplay. Advertisement Related Topics: click to Comment(Comment) Up Next The Business: Scott Balestreri: Get the Edge Don't Miss Here’s How to Know If Your Practice Measures Up Advertisement SPONSORED VIDEO SPONSORED BY SHAMIR Shamir Glacier PLUS™UV Utilizing the most advanced technologies, Shamir Glacier PLUS™ UV ensures you receive the most enhanced performance from your lenses. You may like Promoted Headlines Make Them Yours: Specialty Coatings/Tints North American Coating Laboratories Introducing EssilorLuxottica 360 Essilor American Eyes 2020 — Safilo’s Celebration of U.S. Eye Care Professionals Continues Safilo Advertisement Latest Trending Videos The Big survey10 hours ago Think You’re Having a Bad Day? ECPs Told Us Their Biggest Screwups Best of the Best1 day ago This Seattle Practice Turned A Muralist Loose On Its Walls — With Stunning Results Photo Gallery2 days ago 19 Images That Will Change the Way You Think About Optical Lighting Press Releases2 days ago Prevent Blindness Declares December as ‘Give the Gift of Sight Month’ Columns4 days ago Increase Medicaid Patient Engagement With 3 Simple Steps Photo Gallery6 days ago Hilary Swank in Silhouette TMA Frames … and More Celebrity Eyewear Picks Headlines3 weeks ago Report: U.S. Vision to Lay Off 299 Workers Headlines3 weeks ago Pennsylvania Expands Optometrists’ Scope of Practice The Big survey1 week ago These 14 Industry Traditions Need to Die, ECPs Say Photo Gallery3 weeks ago Check Out These 17 Eye-Catching Optical Murals Headlines4 weeks ago Video: Florida Man Invents Robot to Place Contact Lenses Headlines4 weeks ago Video: Some Retailers Board Up Due to Election Unrest Fears Headlines1 month ago Video: Car Crashes Into Optometry Office; 4 Taken to Hospital Sponsored Content3 months ago Introducing EssilorLuxottica 360 Sponsored Webinars3 months ago Introducing Varilux® Comfort Max Lenses Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery6 days ago Hilary Swank in Silhouette TMA Frames … and More Celebrity Eyewear Picks Benchmarks6 days ago How 6 Eyecare Businesses Get the Word Out to the Right People — On a Budget The Big survey5 days ago 35 Time Management Hacks From Your Fellow ECPS The Big survey1 week ago ECPs Share COVID-19’s Life Lessons Products1 week ago 9 Brands That Ensure You’ll Look Good From Your Head to Your Toes Columns4 days ago Increase Medicaid Patient Engagement With 3 Simple Steps The Big survey6 days ago More Than 60% of ECP Businesses Expect Earnings to Fall This Year Mark Hinton1 week ago Are You Effectively Connecting with Patients Before, During and After Their Office Visit?