Connect with us

Press Releases

Barton Perreira Promotes Two Long-Term Eyewear Veterans to New Roles

Tricia Valbuena has been promoted as VP of sales & marketing and Joe D’Orazio as national sales manager.




Barton Perreira Promotes Two Long-Term Eyewear Veterans to New Roles
Tricia Valbuena | Joe D’Orazio

(PRESS RELEASE) Barton Perreira has announced the promotion of two long-term eyewear veterans to new roles within the company. Tricia Valbuena has been appointed to vice president of Sales and Marketing, where she will be overseeing, strategizing, planning, and executing all sales & marketing initiatives for the company. Tricia has been with Barton Perreira for nearly 13 years, previously serving as the Sales & Marketing director at the company. “I’m excited to step into this new role and am looking forward to growing all aspects of the company,” she said.

Additionally, Joe D’Orazio has been named as the National Sales Manager where he will oversee managing and executing the company’s strategies with domestic wholesale business and will head the domestic sales team. “I’m proud to have such a remarkable team and together we are excited to continue to push Barton Perreira forward with great people, product and partnerships,” he said. Joe has been with Barton Perreira since 2014 serving as a Sales Manager.

“Patty Perreira and I are very pleased to announce Tricia and Joe’s much deserved promotions,” says Bill Barton, co-founder of Barton Perreira. “They both have had successful track records in their positions as Director of Sales and Marketing and Sales Representative, respectfully and have built strong retail relationships and delivered exceptional work. Both are extremely instrumental in our growth.”


Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Click here for more information.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular