Connect with us

Press Releases

Barton Perreira Set to Open Fifth Store In New York’s Meatpacking District  

The brand will be unveiling its fifth storefront on June 15th.




Barton Perreira Meatpacking Sketch
Barton Perreira Meatpacking Sketch

(PRESS RELEASE) On June 15th, Barton Perreira will unveil its fifth storefront in the hip, luxury commercial area of the Meatpacking District in Manhattan. Home to multiple designer clothing and accessories stores, stylish restaurants, the Whitney Museum of American Art, the High Line and the Little Island, the location is perfectly aligned with Barton Perreira’s brand DNA. 
Founded by Bill Barton and Patty Perreira, Barton Perreira infuses versatility and authenticity into each style, producing nothing less than the finest eyewear in the world. Meticulously crafted by hand in Japan, a single pair of Barton Perreira frames takes weeks to refine. Distinguished for their passionate attention to each one-of-a-kind detail, Japan’s leading artisans ensure every facet of Barton Perreira eyewear is brought to life with precision and virtuosity. 
Much of the brand’s personality and ethos can also be found within their other brick-and-mortar locations in New York City, Aspen, Nashville, and Kansas City.  
The new Barton Perreira Meatpacking store will be located on the corner of Hudson and Gansevoort, 649 Hudson Street, New York, NY 10014. 



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular