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Bausch + Lomb Announces New Divisional Leadership in US

They’ll oversee pharmaceuticals and consumer healthcare.

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Chris Marschall and Yolande Barnard

(PRESS RELEASE) BRIDGEWATER, NJ — Bausch + Lomb, a global eye health company, announced the appointment of new leadership in its Pharmaceuticals and Consumer Health Care divisions in the U.S.

Yolande Barnard, formerly the vice president, marketing and sales, U.S. Neurology, Bausch Health, will now serve as vice president and general manager, U.S. Pharmaceuticals, Bausch + Lomb. Chris Marschall, most recently vice president, marketing for Bausch + Lomb’s U.S. Consumer Health Care business, has been promoted to vice president and general manager, U.S. Consumer Health Care. Barnard and Marschall assume responsibility for the day-to-day management of their respective businesses, ensuring all marketing and sales goals and objectives are met while increasing operating performance.

With more than two decades of experience in the pharmaceutical industry, Barnard has held a number of roles with increasing responsibility in sales, marketing and general management. Since joining Bausch Health (Bausch + Lomb’s parent company) in 2017, she has led the development of marketing strategies and commercial effectiveness initiatives to drive productivity and ensure the growth of products in the U.S. neurology group. She was also responsible for leading the neurology sales organization. Immediately prior to joining Bausch Health, Barnard spent almost 15 years at Novartis in a variety of roles across the marketing and sales functions. Her most recent role at Novartis was in the oncology business as the Global Disease Area Leader where she led the successful global launch of a new treatment for chronic iron overload due to blood transfusions.

Marschall first joined Bausch + Lomb in 2011 as executive director, Global Marketing for the company’s over-the-counter business. During his tenure with the company, he led marketing efforts that helped the Bausch + Lomb Consumer Health Care business reach industry-leading growth for seven consecutive years, as well as a number of other notable achievements. These include the launch of LUMIFY redness reliever eye drops, which became the No. 1 eye doctor recommended redness reliever within one year of launching, more than doubling the household usage of Biotrue multi-purpose solution, which is the No. 1 multi-purpose solution in the United States, and achieving year-over-year, double-digit growth for PreserVision AREDS 2 formula eye vitamins, the No. 1 doctor recommended brand eye vitamin in the nation. Before joining Bausch + Lomb, Marschall held brand management and new product innovation positions at Pfizer Consumer Healthcare and Wyeth Consumer Healthcare, where he led large brands such as Centrum Multivitamins.

Barnard and Marschall will join John Ferris, vice president and general manager, U.S. Vision Care, and Chuck Hess, vice president and general manager, U.S. Surgical, to round out Bausch + Lomb’s fully integrated eye health leadership team in the U.S.

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“We are proud to bring this strong and accomplished group of leaders together to support our integrated eye care platform, a significant strength of the business that gives us the ability to offer a varied and deep portfolio to customers and their patients,” said Joe Gordon, U.S. president, Bausch + Lomb. “The expertise, dedication and passion exhibited by these individuals give me great confidence that they will continue to contribute to our company’s growth as we build upon our eye health offerings to advance our mission of helping people see better to live better around the world.”

Barnard and Marschall are based at the company’s headquarters in Bridgewater, NJ.

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Press Releases

Etnia Barcelona Foundation Partners with Von Miller’s Von’s Vision Foundation

Etnia Barcelona is set to become the exclusive provider of fashionable frames for Von’s Vision Centers.

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(PRESS RELEASE) – In continuation of expanding its growth and outreach efforts in the U.S. market, Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision. With support from its own foundation, Etnia Barcelona is set to become the exclusive provider of fashionable frames for Von’s Vision Centers, one of the signature community outreach program’s Von’s Vision.

The newest program of Miller’s foundation, Von’s Vision Centers allow in-need students to receive vision care on an ongoing basis without the burden of transportation. These new centers are a customized optical center kiosk, located at select Boys & Girls Club facilities in Metro Denver and soon-to-be Texas A&M University, that hold fashionable eyewear and accessories, creating a unique and exciting optical center on wheels.

Volunteer medical providers, provided through Hero Practice Services, will use portable equipment to conduct onsite eye exams and the children and young adults will “shop” for fashionable eyewear, provided by Etnia Barcelona Foundation. Once ready, their fulfilled glasses with lenses will be delivered back to the participating Von’s Vision Center location for a reveal day.

As a part of their contribution the Etnia Barcelona Foundation has recently donated over 3,000 frames with its anticipation for the Von’s Vision Center to serve a minimum of 600 children this year alone. The first Vision Day will commence on May 14, 2019, with a combination of several other charitable events throughout the year.

Together, Etnia Barcelona hopes to continue our partnership in the years to come and expand the outreach of both programs across the entire United States.

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Press Releases

L’Amy America Launches Tri-Flex Performance Series

It offers a 3-point, self-adjusting temple tip system.

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(PRESS RELEASE) NORWALK, CT – America’s athletic wear originator, Champion brings a new 3-tiered sub collection of performance-based eyewear, to a market thirsting for heritage sport brands offering value-added features and true performance.

Perfectly suited for active lifestyles, Champion’s new Tri-Flex collection offers a 3-point, self-adjusting temple tip system which provides custom fit, secure grip, and on face stability. The tip, which adjusts from 1 to 90 degrees downward, gently but securely fits over the mastoidal bend, allowing the frame to fit snuggly and comfortably over the ear. An easy click and the system is engaged-the wearer can perform any task from basketball and golf to yard work and boating without worry of frames slipping, bouncing, or moving around during wear. Offering the same security as other eyewear retaining devices, the Tri-Flex tip is built-in to the frame. No extra “cord” required to insure frame security.

The Tri-Flex collection is comprised of 5 ophthalmic models for adults (2 in Extended Size), 4 ophthalmic models for tweens, and 4 sunglasses also for adults. With features such as handmade acetate and stainless steel fronts, optical quality polarized lenses and custom-crafted color selections, the new Tri-Flex series offers the same fine quality construction and powerful consumer brand recognition as its core eyewear collection.

L’Amy America Lifestyle Brands Director, Connie Reiss reminds “Champion was Lyst.com’s #2 most-searched brand of 2018. We are fueling this explosive brand-trajectory with the Tri-Flex series of eyewear, while ultimately drawing upon Champion roots of athletic functionality.”

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Coburn Technologies New National Sales Manager for Diagnostics Instruments

He will focus on diagnostic instruments for the United States market.

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Ezequiel Lukin

(PRESS RELEASE) SOUTH WINDSOR, CT – Coburn Technologies, Inc. welcomes Ezequiel Lukin as its new national sales manager, with specific focus on diagnostic instruments for the United States market.

“Ezequiel is a great addition to our team,” states vice president of sales, Wayne Labrecque. “Our diagnostics product line is an integral part of our business, and with a growing interest in our products, as well as new product development, we are confident Ezequiel will strategically build our business further.”

Lukin is an experienced veteran in the optical industry. As the former global sales manager for Volk Optical, Lukin brings more than 20 years of sales and optical experience to Coburn Technologies. His experience includes general sales with a specific focus on diagnostics instruments to eye care practitioners in the United States, Latin America and Europe.

“I am excited to be joining Coburn Technologies,” Lukin said. “Coburn is a well-respected company in the industry, and I believe that with my experience and their history, we will drive the company’s share in the diagnostics instruments market to new heights.”

Lukin joins Coburn Technologies’ sales team, which has recently added a number of industry veterans including Marina Vaynberger, international regional sales manager, Al Bednar, director of laboratory sales, Mark Kaplan senior territory sales representative and Jason Frank, sales manager for Latin America.

“Ezequiel represents the latest addition to strengthening our international sales organization,” states Alex Incera, president of Coburn Technologies. “With specific focus on developing our ophthalmic instruments business, Ezequiel is an integral addition and will help drive our diagnostics product offering and market leadership.”

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