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Bausch + Lomb Announces New Divisional Leadership in US

They’ll oversee pharmaceuticals and consumer healthcare.

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Chris Marschall and Yolande Barnard

(PRESS RELEASE) BRIDGEWATER, NJ — Bausch + Lomb, a global eye health company, announced the appointment of new leadership in its Pharmaceuticals and Consumer Health Care divisions in the U.S.

Yolande Barnard, formerly the vice president, marketing and sales, U.S. Neurology, Bausch Health, will now serve as vice president and general manager, U.S. Pharmaceuticals, Bausch + Lomb. Chris Marschall, most recently vice president, marketing for Bausch + Lomb’s U.S. Consumer Health Care business, has been promoted to vice president and general manager, U.S. Consumer Health Care. Barnard and Marschall assume responsibility for the day-to-day management of their respective businesses, ensuring all marketing and sales goals and objectives are met while increasing operating performance.

With more than two decades of experience in the pharmaceutical industry, Barnard has held a number of roles with increasing responsibility in sales, marketing and general management. Since joining Bausch Health (Bausch + Lomb’s parent company) in 2017, she has led the development of marketing strategies and commercial effectiveness initiatives to drive productivity and ensure the growth of products in the U.S. neurology group. She was also responsible for leading the neurology sales organization. Immediately prior to joining Bausch Health, Barnard spent almost 15 years at Novartis in a variety of roles across the marketing and sales functions. Her most recent role at Novartis was in the oncology business as the Global Disease Area Leader where she led the successful global launch of a new treatment for chronic iron overload due to blood transfusions.

Marschall first joined Bausch + Lomb in 2011 as executive director, Global Marketing for the company’s over-the-counter business. During his tenure with the company, he led marketing efforts that helped the Bausch + Lomb Consumer Health Care business reach industry-leading growth for seven consecutive years, as well as a number of other notable achievements. These include the launch of LUMIFY redness reliever eye drops, which became the No. 1 eye doctor recommended redness reliever within one year of launching, more than doubling the household usage of Biotrue multi-purpose solution, which is the No. 1 multi-purpose solution in the United States, and achieving year-over-year, double-digit growth for PreserVision AREDS 2 formula eye vitamins, the No. 1 doctor recommended brand eye vitamin in the nation. Before joining Bausch + Lomb, Marschall held brand management and new product innovation positions at Pfizer Consumer Healthcare and Wyeth Consumer Healthcare, where he led large brands such as Centrum Multivitamins.

Barnard and Marschall will join John Ferris, vice president and general manager, U.S. Vision Care, and Chuck Hess, vice president and general manager, U.S. Surgical, to round out Bausch + Lomb’s fully integrated eye health leadership team in the U.S.

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“We are proud to bring this strong and accomplished group of leaders together to support our integrated eye care platform, a significant strength of the business that gives us the ability to offer a varied and deep portfolio to customers and their patients,” said Joe Gordon, U.S. president, Bausch + Lomb. “The expertise, dedication and passion exhibited by these individuals give me great confidence that they will continue to contribute to our company’s growth as we build upon our eye health offerings to advance our mission of helping people see better to live better around the world.”

Barnard and Marschall are based at the company’s headquarters in Bridgewater, NJ.

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Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

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Newly Introduced Federal Legislation Puts Doctors and Patients Back in Control of Important Health Care Decisions

AOA-backed “DOC Access Act” targets health and vision plan abuses; improves quality and access for millions of patients.

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(PRESS RELEASE) WASHINGTON – A bi-partisan bill backed by the American Optometric Association (AOA) and the American Dental Association (ADA) was recently introduced in the U.S. House of Representatives to counter abusive practices in the federally regulated vision and dental coverage markets, and ensure patients and doctors – as opposed to insurance and plan executives – are at the center of important health care decision-making.

“The DOC Access Act seeks to completely ban, at the Federal level, anti-doctor and anti-patient policies of vision plans,” said Barbara L. Horn, O.D., AOA president. “The AOA is proud to join with the American Dental Association in supporting this legislation and in thanking Reps. Loebsack, Carter and all of the other original co-sponsors for their decisive leadership.”

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Introduced by Rep. Dave Loebsack (D-IA) on July 15th, H.R. 3762, or the Dental and Optometric Care Access (DOC Access) Act, already enjoys support from seven cosponsors, building upon the overwhelming support generated in the 115th Congress with 105 U.S. House Republicans and Democrats. The bill would eliminate plan mandates being forced on patients and their doctors that ultimately result in higher prices and less access to care. In effect, the legislation would complement state-level vision plan laws by disallowing detrimental policies by ERISA and other federally regulated vision and health plans, namely:

  • Limits on a doctor’s choice of lab
  • Mandates on noncovered services and materials

Each year, millions of Americans rely on local doctors of optometry for their comprehensive vision and eye health care needs. While many patients have coverage for medical eye care through a health plan, roughly 200 million Americans have supplemental preventive eye exam and materials (glasses/contact lenses) benefits through a vision plan.

Unfortunately, special legal treatment (vision plans often aren’t regulated like health insurers) and a lack of competition in the market. Currently, a small number of national, vertically—integrated plans monopolize markets in a large majority of communities. In fact, the two most dominant vision plans provide coverage to roughly two-thirds of Americans with this coverage, which means plans can dictate how doctors furnish services thereby limiting patient choice.

A 2016 study by Avalon Health Economics conducted by a group of independent health economists found that this kind of monopsony behavior exhibited by vision plans harms consumers. Avalon concluded that “such mandates have another effect – they lead to higher overall costs for these consumers and, especially, for consumers without vision plans as doctors are forced to compensate for the transfer of operating margins from doctors to the plans.”

Already, 42 states have enacted legislation addressing these and other plan abuses; however, roughly one-third of plans operating in any given state can sidestep these laws because they are federally regulated. Moreover, some of these states only provide protections from one of dental or vision plans but not both.

AOA’s member doctors of optometry and students are encouraged to urge their U.S. House members to co-sponsor the bill. Visit AOA’s Online Legislative Action Center for more information on supporting optometry’s priority issues.

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Charmant USA Announces Eddie Bauer Contest Winner

It provides one lucky customer with an all-expenses-paid-adventure of their choice.

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(PRESS RELEASE) MORRIS PLAINS, NJ – Charmant USA Inc. has announced the winner from its 2019 Eddie Bauer Live Your Adventure contest, providing one lucky customer with an all-expenses-paid-adventure of their choice.

Dr. Mark Bowers of Blountville Family Eyecare in Blountville, TN, and his wife, Amanda Bowers, will be enjoying an adventure of their choosing in Oregon in August. The trip includes a four-day, three-night stay. They were able to select from one of four locations: Maine, Oregon, Arizona or Colorado.

The contest was based on Eddie Bauer eyewear purchases; every frame purchased from Charmant between Jan. 28 and April 30 earned customers one entry into a drawing. Every customer who purchased 20 or more Eddie Bauer frames earned double entries. The drawing was held on May 31, and the winner was announced in June.

Jean Simone, Charmant’s vice president of sales, said, “We are happy to see this trip go to a great customer. We hope they enjoy their adventure and look forward to hearing all about the trip upon their return.”

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CooperVision’s Joel Kamp Promoted to Executive Role at Paragon Vision Sciences

Promotion comes following his success as a director of corporate accounts in the same company.

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(PRESS RELEASE) PHOENIX — In a move that will further strengthen Paragon Vision Science’s expansion across the United States, the company has appointed Joel Kamp as U.S. commercial director. This promotion comes following his success as a director of corporate accounts at CooperVision, where he focused on customer partnerships, satisfaction and growth. Paragon is part of the CooperVision Specialty EyeCare division.

In the new role, Kamp has responsibility for sales and marketing strategy and execution, including enhanced support for eye care professional (ECP)-centered initiatives. Over the past several months, Paragon has established dedicated practice management and account management teams in Northern California, Southern California, New York/New Jersey, Houston/Dallas and Phoenix. This is in direct response to rising ECP demand for myopia education and support.

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“Joel’s 25 years of optometric and ophthalmological experience will help us further accelerate our growth and extend our myopia leadership in partnership with ECPs. We’re excited for him to play a significant role in shaping our in-market teams. That structure is unique, and specifically designed to promote practice expansion with the clinical support necessary for the successful adoption of specialty lenses,” said Rich Jeffries, president of Paragon.

Each regional Paragon team consists of an account manager and practice management consultant, who support ECPs to more fully integrate Paragon CRT and other contact lenses into their practices. This includes customized clinical educational experiences for individual practitioners and staff, with a focus on hands-on collaboration.

“These teams are already working with some of the top practices in the U.S.,” noted Jeffries. “We’re seeing ECPs suddenly much more aware of the extent of clinical support, education and marketing tools and insights available from Paragon.

The CooperVision Specialty EyeCare division accelerates eye care professionals’ access to innovative products that help improve the way people see each day, with a focus on the development of myopia management approaches and visual correction of irregular corneas. It encompasses Paragon Vision Sciences, Blanchard Contact Lenses, Soflex, and Procornea, which operate independently while sharing technical, clinical and commercial knowledge, benefitting from CooperVision’s global presence and infrastructure.

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