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Bausch + Lomb Announces New Divisional Leadership in US

They’ll oversee pharmaceuticals and consumer healthcare.




Chris Marschall and Yolande Barnard

(PRESS RELEASE) BRIDGEWATER, NJ — Bausch + Lomb, a global eye health company, announced the appointment of new leadership in its Pharmaceuticals and Consumer Health Care divisions in the U.S.

Yolande Barnard, formerly the vice president, marketing and sales, U.S. Neurology, Bausch Health, will now serve as vice president and general manager, U.S. Pharmaceuticals, Bausch + Lomb. Chris Marschall, most recently vice president, marketing for Bausch + Lomb’s U.S. Consumer Health Care business, has been promoted to vice president and general manager, U.S. Consumer Health Care. Barnard and Marschall assume responsibility for the day-to-day management of their respective businesses, ensuring all marketing and sales goals and objectives are met while increasing operating performance.

With more than two decades of experience in the pharmaceutical industry, Barnard has held a number of roles with increasing responsibility in sales, marketing and general management. Since joining Bausch Health (Bausch + Lomb’s parent company) in 2017, she has led the development of marketing strategies and commercial effectiveness initiatives to drive productivity and ensure the growth of products in the U.S. neurology group. She was also responsible for leading the neurology sales organization. Immediately prior to joining Bausch Health, Barnard spent almost 15 years at Novartis in a variety of roles across the marketing and sales functions. Her most recent role at Novartis was in the oncology business as the Global Disease Area Leader where she led the successful global launch of a new treatment for chronic iron overload due to blood transfusions.

Marschall first joined Bausch + Lomb in 2011 as executive director, Global Marketing for the company’s over-the-counter business. During his tenure with the company, he led marketing efforts that helped the Bausch + Lomb Consumer Health Care business reach industry-leading growth for seven consecutive years, as well as a number of other notable achievements. These include the launch of LUMIFY redness reliever eye drops, which became the No. 1 eye doctor recommended redness reliever within one year of launching, more than doubling the household usage of Biotrue multi-purpose solution, which is the No. 1 multi-purpose solution in the United States, and achieving year-over-year, double-digit growth for PreserVision AREDS 2 formula eye vitamins, the No. 1 doctor recommended brand eye vitamin in the nation. Before joining Bausch + Lomb, Marschall held brand management and new product innovation positions at Pfizer Consumer Healthcare and Wyeth Consumer Healthcare, where he led large brands such as Centrum Multivitamins.

Barnard and Marschall will join John Ferris, vice president and general manager, U.S. Vision Care, and Chuck Hess, vice president and general manager, U.S. Surgical, to round out Bausch + Lomb’s fully integrated eye health leadership team in the U.S.


“We are proud to bring this strong and accomplished group of leaders together to support our integrated eye care platform, a significant strength of the business that gives us the ability to offer a varied and deep portfolio to customers and their patients,” said Joe Gordon, U.S. president, Bausch + Lomb. “The expertise, dedication and passion exhibited by these individuals give me great confidence that they will continue to contribute to our company’s growth as we build upon our eye health offerings to advance our mission of helping people see better to live better around the world.”

Barnard and Marschall are based at the company’s headquarters in Bridgewater, NJ.




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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National Association of Vision Care Plans Vision Health Retreat Set for April 20 – 22, 2020

Attendance is open to NAVCP members and sponsors only.




(PRESS RELEASE) WashingtonWASHINGTON, DC – The National Association of Vision Care Plans (NAVCP) announced that it will host its Vision Health Retreat April 20 – 22, 2020 at the CIVANA Wellness Resort and Spa in Carefree, AZ.

The event, held for the past few years as the Vision Health Summit, will bring together current association members and NAVCP sponsors to participate in facilitated roundtables and a variety of networking activities. This new, retreat format is aimed at identifying opportunities for the association to more fully engage on industry trends currently shaping the managed vision care industry. These include telehealth, treatment and billing coding, and other topics that advance managed vision care industry business practices and improve the patient experience.

“NAVCP is evolving its annual event because our membership wanted to use the time to collaborate on solutions to improve healthcare quality, access to care and the patient experience for our industry.” said Julian Roberts, NAVCP executive director. “NAVCP is very fortunate to have so many of the industry’s leaders as members. We expect this year’s event to be very productive.”

Attendance is open to NAVCP members and sponsors only. The deadline for the early bird registration discount is January 31, 2020. Registration can be completed online at

Organizations interested in 2020 Vision Health Retreat sponsorship or becoming a NAVCP member should contact Amy Seiler, Marketing and Membership Director, at (502) 403-1122, ext. 101 or

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Press Releases

SECO 20/20 Expands Advanced Learning with Groundbreaking New Formats

Focused on providing learning for every office member, sessions will provide actionable takeaways and business best practices.




(PRESS RELEASE) ATLANTA, GA — SECO 20/20, the world’s leading annual conference providing the optometric profession outstanding educational opportunities since 1923, has enriched its already robust options for advanced learning. Launching at the 2020 conference, SECO will introduce diverse methods for idea sharing to support professionals to manage the changing landscape of clinical, technical, and administrative health care. These enhancements include the addition of new programs, new learning formats, and a strategic MedPro360 initiative in collaboration with the Allied Ophthalmic Professionals committees, SECO’s commitment to world-class education continues to be the foundation for the annual meeting.

“It is important that we continue to grow and evolve as an organization to meet the needs of our profession, our doctors, and all professionals working in the practice,” said Max Ernst, OD, President of SECO International, LLC. “We are proud of the caliber of education offered annually at SECO and we believe this next step will be instrumental in helping drive practices to the next level.”

Program Highlights:

Advanced Learning Courses: 80+ courses developed for technicians, opticians, paraoptometrics and office administrators. These Advanced Learning Courses will teach every member of an optometry office staff best practices for patient care, practice management, and business-related best practices.

Groundbreaking use of 3D Technology in the classroom: Optometric professionals will have the opportunity to learn and hear from world-renowned surgeon, Harvard’s John Miller, M.D, the latest surgical techniques using high definition, 3-D surgical videos.

MedPRO360 Practice Management: 34+ courses developed to deliver business intelligence and strategy resources for all eye care professionals. Led by optometric business gurus, the already sold out facilitated learning labs are designed to provide peer-to-peer sharing among office professionals.

Specs Buyer’s Certificate Program: 14+ hours of curated CE features interactive sessions on how to plan, purchase, promote and sell office frame inventory and drive marketing mix business decisions that will result in a profitable bottom line and loyal customers.

Allied Healthcare Professionals “New to the Office Series”: This new, 6+ hours series of sessions will focus on key topics including for Opticians and Technicians and Ocular Anatomy, Technician, Optical, and Front Desk. This content will best serve new office staff and will provide tools and takeaways for cross-training office team members for efficiency.

The VIP “Bring Your Team” Experience at SECO 20/20: Register five or more members of your team to attend SECO 20/20, and SECO will extend a variety of exclusive benefits including a discounted registration. For offer, details visit

New registration packages allow attendees to invest in their profession. Packages are customizable to fit any budget. More information can be found at For more information and to register for the world’s largest continuing education conference for ophthalmic professionals set for March 4-8, 2020 in Atlanta, GA, visit

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Press Releases

Shopko Optical Opens 80 Free-Standing Optical Centers in 180 Days

Shopko Optical continues to provide top-quality eye care with the support of Monarch Alternative Capital.




(PRESS RELEASE) GREEN BAY, WI – Shopko Optical, a leading provider of quality eye care services to communities for over 40 years, announces the opening of 80 free-standing optical centers in 180 days. Continuing its dramatic growth, Shopko Optical is planning to open an additional 35 optical centers in 2020.

Russ Steinhorst, Shopko Optical chief executive officer, credits the achievement to the dedication and teamwork of all involved in the operation. “I’m incredibly proud of our team, their focus on opening our new centers and their efficiency in making it a reality, especially the commitment and tireless efforts of our store development, operations, and IT teams.” Steinhorst said. “This was a very smooth transition as we were able to retain our loyal patients, optometrists and optical staff through the process.”

He also recognizes the trusted partnership with Monarch Alternative Capital as a crucial element of the success. “Without the guidance and support of Monarch and the Shopko Optical board, in particular Arthur Rubinfeld of Airvision and Jim Eisen, these openings would not have been a reality,” said Steinhorst.

In May 2019, Monarch acquired Shopko Optical. Founded in 2002, Monarch has a long-standing history of investing in promising companies undergoing transitions and working alongside their leadership teams to build successful businesses moving forward.

Monarch principal and chairman of the Shopko Optical board, Ian Glastein, is thrilled with the feat. “When we partnered with Shopko Optical in May, we knew this endeavor was an important part of the growth strategy,” Glastein said. “To see our vision play out in these 80 center openings is an incredible accomplishment for Shopko Optical.”

With the opening of 80 optical centers in the span of 180 days, Shopko Optical is underscoring the message that it is committed to the communities in which it has been established for decades. It is an exciting time for Shopko Optical and for its optometrists and optical staff who continue to serve their local patients.

Shopko Optical centers have been opened in Idaho, Illinois, Iowa, Michigan, Minnesota, Montana, Nebraska, South Dakota, Utah, Washington and Wisconsin.

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