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True Tales

Because We All Know the Lenses Just Sit There Doing Nothing

2 warranty “True Tales” we can all relate to.
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Published

5 years ago

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  • “We have customers who expect lifetime warranties on lenses because “they just sit in a frame and do nothing.” We now give our competitors’ business cards to these patients. — BJ Chambers, Carrera Optical, McQueeney, TX
  • “I had an … interesting … conversation with a patient who was disappointed to find out our frames were not warranteed forever … because she really thought they should be.” — Susan L. Spencer, Council Eye Care, Williamsville, NY

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Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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