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True Tales

Because We All Know the Lenses Just Sit There Doing Nothing

2 warranty “True Tales” we can all relate to.




  • “We have customers who expect lifetime warranties on lenses because “they just sit in a frame and do nothing.” We now give our competitors’ business cards to these patients. — BJ Chambers, Carrera Optical, McQueeney, TX
  • “I had an … interesting … conversation with a patient who was disappointed to find out our frames were not warranteed forever … because she really thought they should be.” — Susan L. Spencer, Council Eye Care, Williamsville, NY

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].



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