And how they persuaded their team to embrace a new mindset.
This patient-appreciation event made for a great business-building tool.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
Along with an inspiring tale of overcoming adversity.
For these businesses, delicious tastes and smells are a selling point.
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
2018 has been a year for creativity in the eyecare business.
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
So much for the cons: When it comes to the pros, we decided to ask around.
This Colorado practice learned to ‘stop being afraid to offer the best’.
25 ECPs put who they are and what they do for a living in a sentence or two... or three.
Take a trunk show and turn it into a message of thanks to your customers.
16 ways to win your employees' love without losing their respect.
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.