They don’t just illuminate frame displays; they create a whole vibe.
It is America’s most spent-on holiday after the winter season after all!
With full sensory immersion they take customer experience to the next level.
Hint: Their Facebook marketing is right on target.
They’ve been named the official eyecare providers to pro sports teams.
The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
Have you tried these ideas for boosting sales?
These five practices added an extra dimension to the optical experience and became genuine destinations.
Even in a digital era, they find them to be an essential business tool.
And boy did they get to bragging….
And their patients appreciate the human touch.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
For these businesses, delicious tastes and smells are a selling point.
So much for the cons: When it comes to the pros, we decided to ask around.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
The results were intriguing to say the least.
Why the written word has its place in patient care.
You don’t have to spend a pile to create a shopping experience that will keep customers coming back year-round.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.