The comprehensive branding efforts of these businesses all started with a strong, memorable logo.
Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
Have you tried these ideas for boosting sales?
These five practices added an extra dimension to the optical experience and became genuine destinations.
Even in a digital era, they find them to be an essential business tool.
And boy did they get to bragging….
And their patients appreciate the human touch.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
For these businesses, delicious tastes and smells are a selling point.
So much for the cons: When it comes to the pros, we decided to ask around.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
The results were intriguing to say the least.
Why the written word has its place in patient care.
You don’t have to spend a pile to create a shopping experience that will keep customers coming back year-round.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
Independent practices welcome school year with flair, ingenuity and community spirit.
Do you practice purchase with purpose?
Would you find it cliché if a restaurant incorporated a food motif into their logo or décor? Probably not. Yet many in the eyewear business resist...
REVAMPING DISPLAYS AND merchandising is a relatively quick, fun and profitable way to engage with customers. The trick is to catch a customer’s attention with a unique...
Last month, INVISION polled our Brain Squad and asked about those who had invested in ensuring they had a mobile-friendly, responsive website. What stood out about...