MDs, ODs, physical and occupational therapists, rehab facilities, athletes and more send patients their way.
It’s a multi-billion-dollar industry that’s ‘starving for designers’.
Sandi Eveleth’s Eye Care Marketing Club on the Clubhouse app offers an unscripted space for ECPs to learn and swap ideas.
And she did it during a pandemic!
She couldn’t find a show that met her needs, so she built her own online.
Her meme-driven Instagram Reels videos get the word out and drive patients in.
After years of trial and error, this North Carolina practice found the secret is in the right structure.
Data is power. Business intelligence software can help you track your performance and set — and achieve — key goals.
This Colorado practice’s CL fitting and training space was carefully designed to facilitate its next-level therapeutic contacts service.
Their optical is a permanent conversation piece.
This New York practice built one with the help ‘local influencers’.
He teamed up with a local college and developed an ABO certification course.
They learned to make tough decisions, started listening to what the data was telling them, and found a partner to bounce ideas off.
She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
Check out the ways they benefited from joining a doctors’ alliance.
It showcases their eyewear in such a fun, fresh way it's become the basis for all their branding.
Owner Gary Black knows what work-life balance looks like—and how to achieve it for his team.
Luca Mariotti’s EYEFRAME system lets the optical owner exist totally independently from big frame makers.
Combining eyecare and eyewear with a range of self-care offerings, they treat not just the eye, but the rest of the body as well.
These Ohio vision therapy specialists demonstrate how they help see their athletes succeed and their practice grow.