And how they persuaded their team to embrace a new mindset.
This patient-appreciation event made for a great business-building tool.
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
Take a trunk show and turn it into a message of thanks to your customers.
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
To get them to as many patients as possible, she launched a subscription-based program.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
The vision health of children and those with special needs receives devoted, undivided attention at Special Eyes Pediatric Vision Clinic in New Bern, NC.
Don’t let that mountain of discarded frame boxes go to waste.
Bee Cave Vision Center was doing well on the outskirts of Austin, TX, when it sensed a growth opportunity brewing in an expanding nearby community.
EyeWearhaus in St. Louis MO came up with what we believe is a great example of a campaign whose clear goals and execution yielded clear rewards.
Here’s how Classic Vision Care, of Kennesaw, GA, run by Dr. Mital Patel and her husband Ankit, teamed up with MUST Ministries.
Employee happiness is notoriously elusive.
FACEBOOK AND FOURSQUARE, Yelp and YouTube, Twitter, Tumblr, Vine and Viber: an incantation worthy of Severus Snape. Figuring out how to make them work magic, while...
One location, two models: The making of a store-in-store success story.
Uber Optics Petaluma, CA A striking visual imagination, a passion for photography and design, and some patient kids and staff combine in a standout in-house advertising...
Visions Extraordinary Eyewear frederick, md With 60 years of experience between them, Meline Baron and Phil Bromwell of Visions Extraordinary Eyewear know a thing or two...
Providence Optical has mastered using sandwich boards to attract passersby.
At Eyecare of Florence in South Carolina, owner Billy Isgett has been making his clients look fabulous for decades. Now he also makes them famous. A...