This Texas optician and luxury frame aficionado says it all comes down to relationships.
New gear gives their eyecare an edge, but careful attention is paid to the impact on staff, marketing, patient flow and their budget.
This Virginia eye doc walked us through it.
They energized the neighborhood, won some new clients and put their stamp on the local fashion retail scene.
Thanks to these customizable CLs that bridge the gap between available soft contacts and more complicated specialty lenses.
This optician wasn’t interested in bricks and mortar and she couldn’t stand to see clients choosing frames that didn’t match their clothes.
He studied with master craftsmen in France and now creates eyewear with a distinctive Midwest American feel.
Hyperlocal social networks keep you connected to the customers that really matter — your neighbors.
He got tired of just screening patients and sending them to a GP.
Just treating dry eye doesn’t make you a specialist, so this Virginia practice decided to go above and beyond.
Demonstrating the connection between cognition and vision to measure patients’ processing ability has delivered a serious return on investment.
They offer an exam, own-brand frame and fitting in half an hour for less than $150.
Now they’ve got the therapeutic tools they need — and they have a heck of a lot of fun!
It’s a multi-billion-dollar industry that’s ‘starving for designers.’
MDs, ODs, physical and occupational therapists, rehab facilities, athletes and more send patients their way.
Sandi Eveleth’s Eye Care Marketing Club on the Clubhouse app offers an unscripted space for ECPs to learn and swap ideas.
And she did it during a pandemic!
She couldn’t find a show that met her needs, so she built her own online.
Her meme-driven Instagram Reels videos get the word out and drive patients in.
After years of trial and error, this North Carolina practice found the secret is in the right structure.