And like musicians, they give away merch to create brand loyalty.
Their color scheme and logo get them noticed. The frames do the rest.
Their six opticals combine clean visuals with warm colors.
Feast your eyes on this sweet branding.
Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
The branding at this South Loop practice is as confident and vibrant as the city itself.
Their belief: Before you can serve a patient, you’ve got to engage them.
It allows the eyewear to speak for itself.
With the help of local artists, they injected a little rebelliousness into their branding look.
A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
This Chicago optical’s in-house branding effort is confident and consistent.
Because they believe frames are ‘art worn on the face.’
Her North Dakota practice created a more modern look than clients were used to.
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
The goal was to create a 'low stress, fun experience.'
Understated but consistent marketing allows the eyewear to shine at this Ohio start-up.
A little goes a long way for this beautifully branded Minnesota optical.
Ollie Quinn: dozens of boutiques unified by an in-house design team’s aesthetic vision and local touches.