They set out to answer the question: ‘What do patients say about you when you are not around?'
Simplicity, elegance and consistency project a ‘clean, boutique feel’.
This Milwaukee optical started by launching a Pinterest board and began adding colors.
It may be a century old, but its brand is sharp and modern.
This Tennessee practice came up with a warm, inviting look and keeps it consistent.
Once they were satisfied with the basic elements, they went to town branding all kinds of merch.
He does the designs himself and keeps it ‘simple, classy and to the point’.
And like musicians, they give away merch to create brand loyalty.
Their color scheme and logo get them noticed. The frames do the rest.
Their six opticals combine clean visuals with warm colors.
Feast your eyes on this sweet branding.
Don’t let the fun vibe fool you—the look of this eyecare biz is fully thought through.
The branding at this South Loop practice is as confident and vibrant as the city itself.
Their belief: Before you can serve a patient, you’ve got to engage them.
It allows the eyewear to speak for itself.
With the help of local artists, they injected a little rebelliousness into their branding look.
A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
This Chicago optical’s in-house branding effort is confident and consistent.
Because they believe frames are ‘art worn on the face.’
Her North Dakota practice created a more modern look than clients were used to.