Attention to detail, in both eyewear and eyecare, is the calling card of this practice deep in the heart of Austin.
Eye Candy Optical shows suburban Pittsburgh the perfect storm of cross-promotion with a recent trunk show.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
Drawing on owner Dr. Cynthia Sayers’ experience — in and outside of optometry — and sense of fun, EyeShop Optical in Lewis Center, OH is the...
The goal was to create a 'low stress, fun experience.'
To get them to as many patients as possible, she launched a subscription-based program.
For this Andover, MA optician and his family, true independence in business and style is the only way to go.
At this Columbus, OH, boutique optical, respect for craftsmanship paired with advanced technologies adds up to a rare eyecare experience.
WInners show that success is timeless.
Falls City Eye Care offers cutting-edge patient care and a one-of-a-kind optical shopping experience — served up in a stunning, century-old Kentucky home.
These 9 stores are still winners!
The results were intriguing to say the least.
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Understated but consistent marketing allows the eyewear to shine at this Ohio start-up.
The vision health of children and those with special needs receives devoted, undivided attention at Special Eyes Pediatric Vision Clinic in New Bern, NC.
Discerning Eye in Iowa City is uncompromising when it comes to quality, but never lets an opportunity pass it by.
Don’t let that mountain of discarded frame boxes go to waste.
Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
I’m old enough to recall my mother struggling to find room in an overflowing ashtray to stub out her cigarette as the dental assistant arrived to...