The results were intriguing to say the least.
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Understated but consistent marketing allows the eyewear to shine at this Ohio start-up.
The vision health of children and those with special needs receives devoted, undivided attention at Special Eyes Pediatric Vision Clinic in New Bern, NC.
Discerning Eye in Iowa City is uncompromising when it comes to quality, but never lets an opportunity pass it by.
Don’t let that mountain of discarded frame boxes go to waste.
Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
I’m old enough to recall my mother struggling to find room in an overflowing ashtray to stub out her cigarette as the dental assistant arrived to...
Bee Cave Vision Center was doing well on the outskirts of Austin, TX, when it sensed a growth opportunity brewing in an expanding nearby community.
A little goes a long way for this beautifully branded Minnesota optical.
This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
HIPAA compliance is the financial gamble that could ruin your business STORY BY Deirdre Carroll It’s the 6,000-pound monster in the room. The boogieman under the...
EyeWearhaus in St. Louis MO came up with what we believe is a great example of a campaign whose clear goals and execution yielded clear rewards.
In Alma, GA, Family Vision Care has added a stunning new optical to a full-service optometry practice that’s been drawing patients from near and far for...
Why the written word has its place in patient care.
NO TWO independent optical shops are the same. While many of you live and die by the eye and nothing but the eye, some have interests...
Ollie Quinn: dozens of boutiques unified by an in-house design team’s aesthetic vision and local touches.
Here’s how Classic Vision Care, of Kennesaw, GA, run by Dr. Mital Patel and her husband Ankit, teamed up with MUST Ministries.
You don’t have to spend a pile to create a shopping experience that will keep customers coming back year-round.