IN THIS EPISODE OF BEST PRACTICES, host Steve Alexander sits down with Bill Gerber, founder and visionary of OMG! Optical Marketing Group, to explore how intentional technology use can strengthen efficiency, culture, and patient connection in modern eyecare.
Steve and Bill unpack what it really means to integrate technology with purpose. They explore how diagnostic systems, automation platforms, and patient-facing tools can either create noise or bring clarity depending on how they’re implemented. Their discussion highlights how strategic planning, team involvement, and consistent follow-through can turn technology from a checklist item into a lasting advantage.
They also touch on the human side of innovation. From online booking and digital try-ons to smarter communication tools, technology can make patients feel seen rather than processed. By focusing on relevance, collaboration, and long-term vision, this episode challenges practice owners to view technology not as another expense but as an extension of the care experience itself.
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ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.
STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
