IN THIS EPISODE OF BEST PRACTICES, host Steve Alexander talks with Kayla Ashlee, founder and CEO of Spexy, about how continuous training and a clear mission transform the way practices operate, engage patients, and develop their teams.
Steve and Kayla dive into why training is a daily signal of what a practice values and how it approaches growth. They explore how anchoring training to a mission creates alignment, reinforces shared standards, and turns consistency into a default rather than a struggle. Listeners will learn how intentional, well-structured training shapes not only skills but the overall culture of a practice.
The conversation also highlights how differentiation often lives in small, memorable moments and how digital presence extends the patient experience. From personalized interactions to authentic social media engagement, Kayla emphasizes that reflection and ongoing evaluation are critical. Continuous training, when paired with mission-driven purpose, becomes a culture that compounds over time, creating experiences that patients and staff carry with them every day.
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ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.
STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
