JOIN HOST STEVE ALEXANDER AND GUEST GREG NAES, founder and president of BluTech, for a conversation on how performance-driven eyewear and wellness-focused care can transform patient outcomes and practice growth.
Greg explains how today’s screen-heavy lifestyles can disrupt sleep and impede performance, and why products designed to improve more than just vision can fundamentally change your practice and how your patients engage with it. By reframing glasses as solutions for concerns like fatigue, focus, and sleep quality, providers can position themselves as leaders in holistic health while giving patients a compelling reason to invest in their wellness through your business.
Steve and Greg provide practical tips to bring wellness into the practice, from updating intake forms to forging lab partnerships to introduce science-backed solutions to your patients. With these strategies, eye care professionals can expand their role beyond vision correction, connecting eyewear to everyday health benefits and opening new opportunities for patient care and practice success.
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ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.
STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
