JOIN HOST STEVE ALEXANDER AND GUEST KAYLA ASHLEE, founder and CEO of Spexy, as they explore how ongoing training and intentional communication can unlock lasting success in optical practices.
In this episode, Kayla shares why “learning by shadowing” often falls short and how structured onboarding and ongoing training can improve performance, boost capture rates, and create more confident staff. From using practical metrics like capture rate to setting individualized goals, Kayla emphasizes how purposeful training can drive both patient satisfaction and business performance.
This episode also covers how to roll out new products and technology with team buy-in, using tools like scripting and role play to ensure consistent messaging. Kayla shares how creating a culture of continuous learning empowers staff to successfully adapt in an industry where change continues to accelerate. If you’re looking to strengthen your team’s performance and future-proof your practice, this episode is packed with actionable insight.
ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
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Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.

STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.