JOIN HOST STEVE ALEXANDER AND GUEST SAMANTHA TOTH, founder and president of Innereactive, for an in-depth look at how intentional company culture fuels stronger teams and better patient experiences.
Samantha shares why culture is the backbone of every successful practice, shaping how employees engage with their work and how patients perceive and receive their care. She outlines the four pillars of a thriving workplace: connection, appreciation, performance, and growth. Samantha offers concrete strategies for embedding each pillar into your daily operations, resulting in a team that feels valued, aligned, and motivated to deliver their best.
She explains how intentional, goal-driven meetings are key to building trust, clarity, and accountability, while thoughtful hiring and recognition practices ensure long-term cultural alignment. With insights drawn from a lifetime in the eyecare industry, Samantha provides a practical, inspiring framework for leaders who want to elevate their workplace culture and, in turn, the success of their practice.
Advertisement
ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.
STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
