IN THIS EPISODE OF BEST PRACTICES, host Steve Alexander and guest Dr. Brianna Rhue rethink what it means to be an entrepreneur in optometry, detailing how freedom, focus, and joy can fuel lasting success.
Dr. Rhue explores the evolving definition of success in eye care, challenging the traditional “more patients, more production” mindset and replacing it with a vision rooted in purpose and freedom. She shares how building systems that support balance and autonomy can create a more meaningful practice, one that grows sustainably while aligning with what matters most.
Together, Steve and Dr. Rhue unpack how empowered teams, intentional decision-making, and Brianna’s “three frogs” approach to daily focus can turn everyday busyness into real progress. This episode offers a thoughtful roadmap for practice owners who want to grow without losing sight of why they started, and who believe entrepreneurship is as much about fulfillment as it is about profitability.
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ABOUT THIS PODCAST: Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.
Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.
Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.
STEVE ALEXANDER has been in the eye care industry for over 20 years and has worn many hats including optician, ophthalmic tech, lab tech, practice manager, regional manager, operations consultant, CE certified speaker and other in both private and corporate eye care settings. Over the last 8 years, he has been consulting with practices to find ways to better understand their patients, the ecosystems in which they work, and how to create a practice of which they can be proud.
