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ECPs Share Their Best-Selling Collections for December 2019

The holidays were good for eyewear sales.

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The Caviar M6874 sunglasses from Ultra Palm feature an oversized round full frame front in a combination of metal and plastic. The black and gold coloration is accented by stunning clear pavé stoned tubular temples and gray lenses. MSRP: $900

COCO & BREEZY for style and brand story, and CAVIAR for those people looking for something fancy with stones. — Dianna Finisecy, Wagner Opticians, Washington , DC

One of the Nouveau brand’s best-selling styles, the Kay Unger New York K209 is a full rim plastic available in two sizes and two colors, brown (shown) and black. MSRP: $112.99

KAY UNGER. Well-priced, classy, conservative. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC

Top-selling vision brands in December
Eyeglasses

Oakley (7), Ray-Ban (6), Etnia Barcelona (4), MODO (3), Coco & Breezy (2), Draper James (2), FYSH (2), Liz Claiborne (2), Morel (2), Morel (2), Ted Baker (2), Vera Bradley (2)

Sunglasses

Ray-Ban (13), Maui Jim (9), Oakley (9), Costa (6), Nike (5), Kate Spade (4)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join at invisionmag.com/brainsquad.

  • BARTON PERREIRA’s Woody, a classic sturdy frame in great colors, and VERNON GANTRY’s Miles and Campbell models, both good quality for a low price. MAUI JIM suns because of their unbeatable optics! — Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY
  • LIZ CLAIBORNE. What can I say… we live in North Central Indiana. I ALWAYS appreciate the ladies’ petite sizes in this collection! NIKE suns always get the job done around here. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • MODO, OAKLEY and ARTICLE ONE for men. VERA BRADLEY, KENSIE and JUICY COUTURE for women. In sun, OAKLEY, still for men, and BEBE and KATE SPADE for women. — Annette Prevaux, The Visionary, Allen Park, MI
  • FYSH, CHARMANT TITANIUM, SILHOUETTE and MOREL, all are light weight and stylish. MAUI JIM suns, just because it is MAUI JIM, and INVU. — Chris Clark Advanced Eye Care Optical Shoppe, Panama City, FL
  • TOM DAVIES, the staff is super excited that they can make changes to the frame and our rep did a training recently. MAUI JIM suns, they kind of sell themselves. — Kristina Jordan, OD, The Eye Site, Mishawaka, IN
  • The new MINI line from Tura is really neat! We love style 742012 and it comes with a very stylish sunclip. — Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
  • Eyewear from KENMARK and L’AMY, all styles were strong, and children’s also. These days almost all my sunglasses are Rx’d. — Kenneth Weiner, OD, Livingston, NJ
  • For women it was the MODERN Compliment. It is a pretty, budget frame that fits many women well. For men, our top seller was the DG5027 with its sleek classic design. The NIKE Essential Venture EV1002 sunglass is a big, comfortable and rugged men’s style. Women loved the details of the Marchon. — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • LIZ CLAIBORNE glasses. — Rick Rickgauer, Vision Associates, Girard, PA
  • Any glasses! We were crazy slammed with patients, busier than Decembers usually are! But the MODO ECO Marne in purple tortoise looks adorable on literally every single face I have put it on. It’s the first and only plastic frame I really even like for myself! We are getting rid of Safilo, so we put our plano sunglasses on a 50% off promotion. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • OAKLEY in both sun and ophthalmic. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • JF REY, the new styles are amazing! For sun, FRANCIS KLEIN, they’re stunning. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • SILHOUETTE’s new full-rim lines are doing great. It’s always MAUI JIM suns. Always. — Aaron Baker, McKinney Eyeworks, McKinney, TX
  • GARRETT LEIGHT glasses. — William Berk, Gleek and Howard Opticians, Millburn, NJ
  • KALA and ERKERS eyewear; and KATE SPADE and RAY-BAN suns. — Todd Lapointe, VIP EYES, Portland, ME
  • The Kallio from ETNIA BARCELONA and ZEAL suns. — Heather Harrington, Elevated Eyecare, Denver, CO
  • KLIIK glasses, KATE SPADE suns, and OAKLEY in both. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • The L.A. EYEWORKS Porter; it’s lightweight, amazing color selection, fits and looks great on both teen and elderly patients. The ROGER Cartoon Pedro, the 2D pop combined with matte colors is fantastic. In sun, the LOWERCASE NYC Grove, it’s a timeless look, amplified in size and design. The crisp black with a nice dark polarized gray lens is perfection. — Siobhan Burns, The Eyeglass Lass, New London, CT
  • Morel’s brands: LIGHTEC, KOALI, OGA, and 1880. COSTA in suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • We just got RAY-BAN and they have sold well for us! OAKLEY suns are still my most popular brand. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • The DKNY 7001 was our best seller. Its thin acetate with extremely minimal temples, lightweight and just a good overall shape. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • ORIGINAL PENGUIN The Surprise frame, it’s a trendy P3 shape that works well for both men and women. In sun, the RAY-BAN RB 3016 Clubmaster has classic styling and is timeless. — Sonja Franklin, Modern Eyes, Austin, TX
  • The OAKLEY Socket 5.0 and Socket 5.5 where neck and neck this past month. The Matte Black and Pewter color options did well. In sun, the OAKLEY Flak and Holbrook NFL series came alive and increased in sales coming into the playoff season. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • VERA BRADLEY for women and kids still going strong. JOHN VARVATOS frames for men. All aviator suns are selling well especially the KATE SPADE Dalia in any color. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • We brought in Kenmark’s new line, PARADIGM, to see how it would do. It has done fabulous. We love the colors and styles, and best of all the price point and quality. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA
  • We did very well with SWISSFLEX. Customers love all the choices they have to basically create their own pair of one of a kind glasses. We did extremely well with MAUI JIM suns. Customers love new styles and mirrors choices. — Julie Uram, Optical Oasis, Jupiter, FL
  • ETNIA BARCELONA and LINDBERG glasses, and MAUI JIM suns. — Kimberly Theis, Powell Vision Center, Powell, OH
  • FYSH and COCOSONG for women, OAKLEY glasses and suns for men, and FOSSIL suns for women. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • ETNIA BARCELONA. Their new styles are catching everyone’s attention and are so much fun! ECO with sun clips, yet again. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • CALVIN KLEIN glasses and TOM FORD sunglasses … I think people were “gifting” themselves for Christmas. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • The DRAPER JAMES line was a big hit in December. It’s a cute line, and great second pair for the cost. In sun, the Half Moon by COSTA. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • NANO VISTA, LAIBACH & YORK and MODO glasses. COSTA suns, and both for RAEN and SPY OPTIC. — Travis LeFevre, Krystal Vision, Logan, UT
  • GUCCI in optical and sun. — Danielle Doniver, Heritage Optical, Detroit, MI
  • MODO frames with the clip. — Bethany Cassar, Complete Eye Health, Holland, MI
  • SUNLITES, they’re popular for those who want a more traditional look and for those who want sun clips so we sell a ton of them. NIKE suns, the brand pretty much sells itself. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • ETNIA BARCELONA and WOOW glasses, and RAY-BAN suns. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • Welfare glasses killed it; as did MICHAEL KORS and COACH. COSTA and OLIVER PEOPLES suns did well. — Kirk Lee, Eye Care Associates, Ellisville, MS
  • Anything ALTAIR. Pretty sure it’s because of the extra discounts for VSP customers at the end of the year. CARRERA suns. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • FURLA and KATE SPADE glasses, RAY-BAN and NIKE suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • CELINE in both. — Leisa Lauer, Dr H Michael Shack, Newport Beach, FL
  • TAYLOR MADISON ophthalmics and SOSPIRI suns. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • We had a surge in OAKLEY ophthalmic sales, across all styles and models. No clear idea why. WILEY X suns. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • BrillenEyes DUTZ. Great line, great colors and well-made. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • DAVID SPENCER, OGI, and Europa lines in eyewear. For suns, MAUI JIM and RAY-BAN. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • TED BAKER, it had a great selection. In sun, RAY-BAN. — Gayle Bergthold, Bee Cave Vision Center, Bee Cave, TX
  • COCO & BREEZY in both, perfect fit and over-sized to perfection. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • RAY-BAN in both. — Ivy Elaine Frederick, OD, New Castle, PA
  • Any glasses with glitter for young children through college age. OAKLEY Flak 2.0 in sun. — Scott Keating, OD, Vision Trends, Dover, OH
  • VERA WANG in ophthalmic and POLAROID in suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • IGREEN, PRADA, Z EYEWEAR and TIFFANY & CO. The iGreens virtually sell themselves due to their light weight, toughness and flexibility, and their customizability. — Pablo E. Mercado, Optima Eyecare, Alpharetta, GAJIMMY CHOO 105 has been a best-seller for a while. But we recently added the translucent gray style with leopard print glitter temples. Amazing. Leopard print and glitter are kind of our thing around here and our doctor wearing these frames means they fly out of the door. End of the year, people use their flex towards TIFFANY and COSTA sunglasses. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • The RAY-BAN 5228 in optical and the MAUI JIM Kawika sun. — Pam Neagle, Austin Eyeworks, Austin, TX
  • OAKLEY in both because it’s new. — Tammy Warmouth, Main Optical, Luzerne, PA
  • THEO eyewear and BOCCA sunglasses. — Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • TED BAKER glasses and DIVA suns. — Rob Goedken, Fuerste Optical, Dubuque, IA
  • VICTORIA’S SECRET PINK, RAY-BAN, and TOM FORD frames. RAY-BAN suns. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • DRAPER JAMES glasses, RAY-BAN suns. — Kimberly Riggs, OD, Ligonier, PA
  • XXL was a big hit. Our “Big Brained” men love the styles and fit. The COSTA Brine in sun; I had to order four last month. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Americans Know Less About Eye Health Than They Think and More of What You Need to Know for February

Including some exceptional women and why soft contact lenses are still best.

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OWA 2020 Honorees

Jean Sabre

The Optical Women’s Association (OWA) has announced its 2020 Award Honorees. Millicent Knight, OD, and SVP of Customer Development for Essilor of America, will receive the Pleiades award to recognize her advancement of women’s leadership in the optical industry. Jean Sabre, owner of Uptown Vision, (shown) will receive the Pyxis award for her contributions to the OWA’s continuing growth. Sheena Taff of Optician About Town will receive the 2020 Visionary Award to recognize her cultivation of the professional development of women. They will be honored at Vision Expo East during the OWA’s Annual Champagne Breakfast on March 26, 2020 at Gotham Hall in NYC. opticalwomen.com

Soft Still Best

According to the Contact Lenses Market Report by Future Market Insights, the global market for contact lenses reached revenue of $8 billion in 2019. Soft contacts remain the most prescribed (80 percent of overall sales), while toric lens designs are gaining popularity. Demand for silicone hydrogel CLs is also rising. North America is expected to retain its dominant position in the global market due to high adoption, demand for branded products, frequent new product launches, and significant presence of prominent players. Increasing usage of therapeutic CLs for ophthalmic drug delivery is also creating a window of opportunity. futuremarketinsights.com/reports/contact-lenses-market

Americans Know Less Than They Think They Do

A survey conducted by The Harris Poll for the American Academy of Ophthalmology has uncovered key gaps in Americans’ knowledge of eye health, and what they don’t know is putting them at risk of vision loss. While 81 percent of adults say they are knowledgeable about eye/vision health, less than 1 in 5 (19 percent) were able to identify the three main causes of blindness in the U.S. (glaucoma, AMD, diabetic eye disease). Only 37 percent know you don’t always experience symptoms before you lose vision to diseases and less than half are aware your brain can make it difficult to know if you are losing your vision by adapting to its loss. aao.org/eyesmart

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Products

Celebrate Excess with These 9 Maximalist Sunnies

They’re not sorry.

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Atelier Swarovski

Featuring a Pointiage dégradé crystal effect, the SK0270-P is an oversized butterfly that’s ready to fly.

(800) 345-8482, marcolin.com

$595

Valentino

Oversized? Not at all. Still, the VA2033 says an awful lot with its 30 crystal studs around the lenses and one on each temple.

(800) 422-2020, my.luxottica.com

$450

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BCBG

With a lace border hugging the brow of the Extravagant, this frame from BCBG’s sun collection dresses up any look.

(800) 645-3733, cvoptical.com

$239.99

Lowercase

The 200 says nothing if not BOLD. Carved from 8mm cellulose acetate, this frame’s heavy layers create — and add to — its depth.

(212) 510-7621, lowercasenyc.com

$500

Marc Jacobs

The can’t-miss look of the Marc 488/S is a rectangular shape with oversized temples. Colorful Swarovski strass crystals complete the design.

(800) 631-1188, mysafilo.com

$250

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Face a Face

Heels that work with anything and fun splashes of color define the Bocca Vogue, an acetate frame with attitude.

faceaface-paris.com

$460

Jimmy Crystal

The JCS706 brings the bling — Swarovski style — on both the temples and outer rim.

(800) 492-4465, aaopticalco.com

$280

Fysh

A metal-acetate combination on the multicolored F-2043 brings retro-inspired style to the brand’s 2020 sunwear collection.

(855) 455-0042, westgroupe.com

$260

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Marni

Color blocking enjoys the spotlight on the ME647S-107, a striking acetate frame with oval lenses and monochrome temples.

(800) 645-1300, marchon.com

$355

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Better Vision

Virtual Try-On Isn’t Just for Online Retailers Anymore

Try it, you might like it.

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THERE ARE MANY companies in the Virtual Try-On space; Ditto Technologies differentiates itself with a 180 degree head turn so patients can see themselves from all angles. It sells by subscription to in-store retailers, who use its app on an iPad. Another popular company, Fitting Box, has gained all types of customers, from independent opticians, brands, buying groups and retailers to luxury players and e-retailers.

Fitting Box

Augmented reality for eyewear with a virtual mirror to allow consumers to try on glasses in real time.

(884) 834-2860, fittingbox.com

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Vari

Virtual Try On Application

(516) 570-2723, varieyewear.com

Ditto Technologies

Ditto uses a high-quality 3D rendition to encourage a natural fit.

(707) 726-6405, ditto.com

Transitions

The augmented reality try-on experience uses Facebook to allow users to see themselves in 13 lens colors.

(800) 533-2081, transitions.com

Lensabl

This Virtual try-on feature helps users find the best frames from home.

(800) 984 5367, lensabl.com

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Thema Optical

Virtual Eyewear Assistant biometric tech lets you design eyewear to fit your measurements.

(786) 803-8881, thema-optical.com

LensCrafters

The MyLook simulator takes photos in-store on a sales associate’s tablet to show side-by-side images of customers in different frames.

(877) 753-6727, lenscrafters.com

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VSP

Eyeconic, created for those in the VSP network who prefer to shop online, features 3D technology that lets consumers remotely try on eyewear.

(855) 393-2664, eyeconic.com

Smart Ways To Use VTO Optio

Dr. Daniel Bintz, Vision Source, Elk City, OK

Frame try on apps spark interest and give people an idea of what colors, shapes, and styles look good on them before they come in. They can send “What do you think?” selfies to anyone. We started using Fitting Box three years ago. It can be accessed via our website and FB page and in the office. I made a sign explaining how to start. I’m also in the process of setting up at least two more stations using our website as the portal in our waiting area. We have a full-service coffee and smoothie shop in the clinic, so we’re looking for ways to create synergy to shop while relaxing with a drink. It also plants the seed of having more than a single pair of glasses. We may have a frame but not in the color they like; we can then pull it up on Fitting Box.

Lisa Verraros, LensCrafters, Oak Brook, IL

The LensCrafters’ MyLook app launched in stores in 2011 to equip sales associates with iPads to help customers find the perfect frame. Customers can compare up to four frames. At first they say, “I can just take a selfie” but when I explain that I can show them four frames side by side they agree. After seeing the pictures, they quickly start to narrow down their options. MyLook makes it easy to share frame options with friends and family for a second opinion and we typically get an immediate response. I have customers who end up buying more than one frame after seeing how they look. We offer a 30-day refund, but MyLook has made customers more confident in their selections. It has also increased multiple frame purchases and retention.

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