Connect with us

New Products

Better Vision: Golf Lenses




Next month at The Masters golf championship, we’ll see Jordan Spieth, Jason Day and other top pros swing, putt, make birdies and safeguard their eyes with specialized sunglasses. Several elite golfers have endorsement deals with frame companies, including Rory McIlroy (Nike Golf), Bubba Watson (Oakley) and Greg Norman (Aspex Eyewear).

No matter what frames they choose, serious golfers pay attention to their lenses, too. A progressive lens like Shamir Golf, which can be put into any wrap frame, is specifically designed for the sport and allows the patient’s Rx to be manipulated to accommodate any distance. Last year, Nike Vision launched the lightweight Golf X2 and X2 Pro sunglass with a newly-expanded frame and lens shape to provide better sun protection for golfers throughout the day. Of course, with this type of lens customization and clarity it’s now harder for your average duffer to make excuses for those banana shots that skew two fairways over!

Spring is here. Now’s the time to market your golf-specific eyewear to passionate golfers who are ready to elevate their game. — CAROL GILHAWLEY

This article originally appeared in the March 2016 edition of INVISION.

Golf-specific eyewear and lenses

Smart Ways to Sell More


Golf Lenses

Laurie Holman


Eyes On Main, Sauk Centre, MN

We sell two products for golfers: the Maui Jim HT sun lens and Greg Norman Eyewear, our number one selling line in optical for men. The designer of Greg Norman knows what golfers need and want. Its ophthalmic frames and dress sunwear have a great turbo hinge and the performance collection has a memory metal that holds its shape. We fit the Greg Norman frames with a Hoya Rx sun lens or a plano lens. We sell more Rx than non-Rx sun lenses to golfers. Selling is all about having a conversation with your patients and getting to know what they like to do and fitting them appropriately.

Dr. Paul Collins



EyeSite of The Villages, Florida

To play golf well, you need to spot the transition zones between the fairway, fringe and rough. You have to gauge distance with accuracy and you need a good eye for grass textures. We ask patients if they have difficulty with any of these things. We recommend Oakley’s Prizm in a ruby color lens (G30) to help spot grass textures. The Prizm offers more depth cues to gauge distance for wedge shots, and when you’re on the green, you can more easily differentiate grass conditions and grain direction. We also offer Tifosi golf sunglasses to those who want a quality product at a less expensive price.


Three Rivers Optical, Pittsburgh, PA

We make an “O” seg for golf that is a patented, digitally surfaced freeform bifocal that uses a patient’s distance power to address the ball with the patient’s add in the corner for marking a scorecard. The “O” seg for golf is adjusted for every patient based on their PD and frame size. ECPs selling golf lenses need to help patients understand the benefits of task-specific lenses. A golfer will often pay $500 to $1,000 for a new putter or driver. The ECP should position golf lenses as another tool in the patient’s golf bag to make their game better. It’s about having an individualized solution for every patient.




1. Aspex Eyewear Group

Greg Norman Eyewear

(800) 277-3979

2. Bollé

Bollé Bolt with Modulator V3 golf lenses

(800) 222-6553

3. Liberty Sport

Glide Black frame with the Ultimate Play lens

(800) 444-5010

4. Tifosi Optics

Radius FC frame with GT lenses

(877) 530-0815

5. Marchon Eyewear

Nike Golf X2 frame with Nike MAX golf tint

(800) 645-1300

6. Oakley

Prizm lens

(800) 733-6255

7. Maui Jim

HCL Bronze lenses in Mavericks frame

(800) 628-4546

8. Shamir

Shamir Golf Lens

(877) 514-8330

9. Rudy Project

Genetyk Golf sunglasses with Golf 100 red lenses

(888) 860-7597


Callaway Sunwear

(800) 414-7656



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular