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Bloomingdale’s to Open Bloomie’s Concept

The concept will be set at roughly 22,000 square feet.

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Bloomingdale’s to Open Bloomie’s Concept
A rendering of the new Bloomie’s concept. Courtesy of Bloomingdale’s PR

Bloomingdale’s (New York) is planning to open its first Bloomie’s store in the 2 million-square-foot Mosaic District shopping center in Fairfax, Va., this August 26, reports CNBC. The concept will serve as an experience hub, according to Bloomingdale’s, and will be approximately 22,000 square feet (opposed to the typical 200,000 square feet of a full-line Bloomingdale’s).

Some notable features will include the Colada Shop, a restaurant serving Caribbean-inspired snacks, coffee and cocktails, as well as alteration services for customers, stylist appointments and a returns drop-box.

Eyewear will be among the items offered at Bloomie’s, along with men’s and women’s apparel, shoes, handbags, beauty products and accessories such as fine jewelry.

Macy’s (New York), which owns Bloomingdale’s, is in the process of opening smaller format concepts like Market by Macy’s and Macy’s Backstage. The company has hinted that these smaller Bloomingdale’s concepts were being planned.

Tony Spring, Bloomingdale’s Chief Executive, told WWD: “Our approach to Bloomie’s was unlike any of our other stores … Our team curated the assortment based on the contemporary and casual nature of the concept, the newest fashion of the season, and the local lifestyle of the customer.”

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