Jefferson’s Airplane
Inspired by NFL star Justin Jefferson’s personal style, OAKLEY’s De Soto embodies his blend of athletic dominance and bold expression. Infused with Oakley DNA, the sleek and lightweight O Matter frame in a high curve shines in a purple gradient with platinum accents, Prizm lenses, and custom packaging featuring Jefferson’s signature jet motif.
oakley.com
$240
40 ET Fabuleux
J.F. REY marks its 40th anniversary with a bold new collection that reaffirms its free-spirited creativity, technical precision, and iconic style. The collection pays homage to the brand’s roots while showcasing their commitment to being on the forefront of eyewear innovation. The lineup spans men’s, women’s, optical, and sun, with elegance, chromatic gradients, and pioneering colored wood.
jfrey.fr
Price upon request
There It Is
WHOOP introduces two new blue light blocking eyewear styles, blending performance benefits with refined design. Crafted from premium titanium, beta-titanium, and handmade acetate, the frames feature sleek detailing and modern aesthetics, with a soft salmon color lens. Engineered to reduce blue light from screens and lighting, they help improve sleep and recovery while complementing everyday style.
whoop.com
$79
Fe Fi Fo F… Anna
Bold shapes and soothing gradients define MOREL’s new Anna collection. Pairing high-definition acetate with rich colorations like tortoiseshell blends and stained-glass greens, the line’s distinct temple patterns and blush-tinted brows enhance expressive eyes, while stainless-steel hinges add comfort and flexibility.
morel-france.com
$299
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Cologne Sold Separately
ABERCROMBIE & FITCH introduces its first eyewear collection with Y2K-inspired silhouettes in rich acetates, sleek metals, and translucent lenses. Signature rivet accents, beveled edges, and heritage logo detailing create a cohesive modern aesthetic. Kids’ frames echo adult styles with youthful tones and playful moose motifs, blending elevated design with brand heritage.
my.marcolin.com
Price upon request
Chuffed to Bits
WILLIAM MORRIS LONDON’s Fall Collection celebrates East and West with frames that fuse heritage and modernity. From diamond-cut acetates and CNC-milled laminations to stepped metal detailing and bold silhouettes, each design embodies refined elegance, architectural precision, and British sophistication.
designeyeweargroup.com
Price upon request
Chic Chicks
FYSH unveils six new optical models for Fall 2025. These feminine styles are designed to resonate across generations, appealing to women of all ages and style sensibilities. From exaggerated cat-eyes to refined geometric silhouettes, the collection showcases striking acetates, layered textures, vibrant stainless-steel patterns, and distinctive colorways.
westgroupe.com
Price upon request
Lady Luxe
Crafted in Italy by Safilo, STUART WEITZMAN NEW YORK unveils its Fall 2025 Eyewear Collection. Defined by sculptural cat-eyes, geometric silhouettes, and luxe embellishments, the designs echo the brand’s footwear heritage with signature keyhole accents and refined minimalism. The campaign stars global ambassador Ashley Graham, embodying confidence and modern elegance.
safilo.com
Price upon request
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