Connect with us

Press Releases

BOLLÉ Launches Short Film Skiing Documentary

The “Vision”, a behind the scenes documentary examing the work involved in winning at the highest level.




Alexis Pinturault
Alexis Pinturault

(PRESS RELEASE) LYONS, FRANCE — Bollé has developed a short film documentary that offers up rarely seen behind the scenes access to learn what it takes to win at the highest level.

The film provides access to World Cup French skier Alexis Pinturault’s support system, training regimen, travel and training schedule as well as what goes into decisions about his equipment as he brings viewers into his thought process during the grueling world cup ski season that resulted in Pinturault capturing the ultimate top prize in a nail-biting finale to the 2020-21 ski season.

“The idea of creating a behind the scenes documentary is just one more way we’re trying to improve the overall customer experience by providing unmatched access to an athlete and what it takes to win at the highest level,” said Andrea Cappelletti, Global Sports marketing manager at Bollé.

The 17-minute documentary, called Vision, is yet another way Bollé is connecting with its audience. In addition to producing ‘Vision,’ Bollé has been leaning on other unique ways to stand apart from competitors and connect with its consumer.

This spring the company is set to introduce a new lens called Volt+ which is a high contrast lens that was developed using Artificial Intelligence (AI) to evaluate 20 million different color combinations before determining the perfect lens. The brand is also using Augmented Reality (AR) to allow customers to not only see what its helmets and sunglasses look like on your face, but to then look out through Bollé’s top of the line Phantom lens to experience the highest performing lens on the market. This technology allows consumers to try on and try out Bollé at home and then place an order with a participating retailer. 

Vision. Alexis Pinturault’s Quest For Excellence, exclusive behind the scenes documentary, YouTube Link here.



Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular