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Here’s Your Chance to Join INVISION’s Monthly Survey Panel, the Brain Squad!

It's only four minutes a month, and yet it provides so much to members.

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The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

ABOVE: See Brain Squad members in their INVISION gear — from left to right, Ron Catterson, Caitlin Wicka, Robert Easton and Dr. Jamie Lawson.

JOIN NOW!


FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free INVISION Brain Squad t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

JOIN NOW!

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Inbox: Letters From Our Readers for March

“Happy to be back!”

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  • It’s been a hot minute since I’ve had time to sit down and participate in Brain Squad again. Moving a business and joining a doctor’s practice has been exciting and exhausting. Happy to be back! — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • Thank you. — Heather Harrington, Elevated Eyecare, Denver, CO
  • I am looking forward to reading the ‘Fail Big’ issue. I always say, “Go hard or go home.” — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • You guys are grreeeaaaat!! — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA
  • Love your magazine! I look forward to getting it in the mail every month and I save all my issues! Mine, mine, all mine! — Susan Frein, Ames Eye Care, Ankeny, IA
  • This is the only magazine I read cover to cover and am excited when I receive it. — Adam Ramsey, Od, Iconic Eye Care, Palm Beach Gardens, FL
  • Best magazine in the optical industry. The day it comes in I read it cover to cover. Such clever ideas from these optical gurus. — Texas L. Smith, Od, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Love your layout. I find something useful each time I page through. — Bob Mcbeath, Edina Eye, Edina, MN

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Inbox: Letters From Our Readers for February

“Articles all hit home!”

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  • There was one article that hit home…. actually, they all hit home! Keep it up! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • I love the magazine so much. We look forward to getting it every month. I know not everyone has made the transition, but I would love to see more of an emphasis on independent eyewear brands. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • There’s so much information in this magazine that I have three of them on my desk still waiting for me to page through and juice every great idea out of! — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Always a good day when INVISION Magazine arrives in the mail. What a great read. Keep up the good work. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Appreciated the article on keeping staff motivated. I think we get so caught up in the routine that we lose sight of making sure everyone feels they have the tools they need to get the job done. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the features about new and different opticals/offices. Great to get new ideas from others without re-inventing the wheel. — Kenneth D. Boltz, OD, Dublin, OH
  • Me and my staff look forward to these articles each month. We get two copies delivered and they fight over who is gonna read it first. Keep up the great work. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Love the monthly schedules! It’s a great refresher for what we know we should be doing. — Bob Mcbeath, Edina Eye, Edina, MN

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Letters From Our Readers for February

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  • Great read. Keep up the good work. — Steven Gouveia, Target Optical, Seekonk, MA
  • When will our schedule get busy again? It’s been the weirdest winter here! — Susie Phillips, Dr. Brendon Johnson, Od, Pekin, IL
  • I just love you. — Jim Williams, Eye To Eye, Mexico, MO
  • That December issue was a total game changer for me. Thanks for everything. — Josh Bladh, Dr. Bladh Od, Diamond Bar, CA
  • Love you guys! — Heather Harrington, Elevated Eyecare, Denver, CO
  • A great read, yet again. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
  • I like the realistic approach and the practical advice and comments from my peers on best practices. I think you have improved the other trade magazines as they have moved to supplying more practical, useful information. — Bob Mcbeath, Edina Eye, Edina, MN
  • I think this is the only industry publication that I read cover to cover each and every time I receive it. — Pablo E. Mercado, Lenscrafters, Alpharetta, GA
  • Great job! — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Thanks for your great magazine! — Dennis Iadarola, Od, Center For Vision Care, Monroe, CT

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