Connect with us

Here’s Your Chance to Join INVISION’s Monthly Survey Panel, the Brain Squad!

It's only four minutes a month, and yet it provides so much to members.

mm

Published

on

The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

ABOVE: See Brain Squad members in their INVISION gear — from left to right, Ron Catterson, Caitlin Wicka, Robert Easton and Dr. Jamie Lawson.

JOIN NOW!


FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free INVISION Brain Squad t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

JOIN NOW!

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY KENMARK

Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines

Inbox

Letters From Our Readers for October

mm

Published

on

  • What’s everyone’s 2020 vision pun? We’re still working on ours. — Jess Gattis, Thomas Vision Clinic, Leesville, LA
    (Editor’s Note: We’ve posted this question in the INVISION Community Facebook Group. Join us there to see what sorts of answers we got!)
  • 2020…The Year of Great Vision! Make it your goal for all patients to look their best and see their best. That’s customer service at its best! — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • I absolutely love your publication. It’s the one magazine I look forward to and read cover to cover. Thanks. — Laura Grosskopf, Rubio Optical, Encino, CA
  • I was looking through last month’s issue and all of a sudden I looked over and I thought ‘Oh my gosh, this picture looks like me’ and it was! I was absolutely thrilled and honored that you have me in the Brain Squad All-Star crew. Thank you so much; have an awesome 2020! — Julie Uram, Optical Oasis, Jupiter, FL
  • I L.O.V.E. this magazine. This is my go to for awesome topics, new and upcoming things, and there are great articles to learn from every month as well. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • I think optometry has a bright future. I’m a mentor for fourth-year students at the New England College of Optometry and our interns are so darn bright and energetic. We’re passing the baton on to some very talented people.” — David Momnie, Od, Chicopee Eyecare P.C., Chicopee, MA

Continue Reading

Inbox

Letters From Our Readers for September

mm

Published

on

  • Owning an independent eyecare practice requires our small business to be nimble, and adjust to changing conditions. INVISION gives me ideas to implement from experts that are in the trenches! — Maury Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • The 90 Days feature really inspired me. I have the habit of rushing to finish out the year and focus my goal setting for the next year. The article reminded me that we have 30/60/90 days to align our goals and focus on finishing strong for 2019. Goal setting with my team for the last quarter has also organically sparked some great ideas by my staff for 2020! — Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN
  • As an independent optician, I am enjoying that this publication is keeping me up to date on an industry that is constantly changing. I am looking forward to seeing more positive changes in the future for the independent eyecare professional. — Robin Morrison, Optical Options, Ft. Myers, FL
  • I learn or see something new every month thanks to INVISION magazine. Whether it’s product-related, business-related, or marketing-related, it’s always great information. Is it bad that I have a notebook just to write down all of the info? — Ashley Henriott, Eyewear Unlimited, Niceville, FL
    Editor’s Note: Absolutely not Ashley! Perhaps we should reward Brain Squad members with INVISION branded notebooks just to write down all the ideas they love?

Correction: In the November/December 2019 issue’s Better Vision Artificial Vision Aids story on page 30 we accidentally swapped the pictures of the Ocutrex Vision Technologies Oculens AR Wear headset and the Ocutech VES Falcon autofocus bioptic telescope. We regret the error.

Continue Reading

Inbox

Letters From Our Readers for August

‘I love it. I read it. I try to live it.’

mm

Published

on

  • I love it. I read it. I try to live it. — Jim Williams, Eye To Eye, Mexico, mo
  • At the 90 days out point, I pulled the trigger and dropped my lowest-reimbursing-terrible-lab Vision Plan. It’s scary to drop anything that adds to the bottom line, but as the year closes, my employees are giddy that they will no longer have to stay on hold with customer service for hours. I also reminded them that if we meet all of our practice goals, we will be closed for additional days (with pay!) during Christmas. — angie patteson, od, sunset eye care, johnson city, tn
  • 90 Days was a good article. — nicole heyduk, eye centers of northwest ohio, fremont, oh
  • I have borrowed one of the doctors’ copies on several occasions before she realizes it has arrived, and read every article cover to cover. She’s had to read through the notes and dog-eared pages; so, we just subscribed all of our optical staff to their very own copy of the magazine! Great, engaging content and ideas to keep us always thinking about what we can do better for our patients. Fabulous magazine! Thanks for taking the time to really focus on the optometric industry and the people that make it special. — deb jaeger, eye center of the dakotas, bismarck, nd
  • I just want to say that every month that INVISION magazine comes I’m so excited. It’s like getting the Sears catalog for Christmas every month. — julie uram, optical oasis, jupiter, fl
  • I find that the magazine is a fun read and I share it often with the staff for pearls. — sonja franklin, od, modern eyes, austin, tx
  • INVISION magazine is very informative. I have read every issue in the last year and have learned something new and fun in every one of them. — tammi thomas, lifetime eye care, lewiston, id

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular