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Here’s Your Chance to Join INVISION’s Monthly Survey Panel, the Brain Squad!

It's only four minutes a month, and yet it provides so much to members.

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The Brain Squad is INVISION’s monthly survey panel, made up of owners and top managers of eyecare businesses across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout INVISION.

ABOVE: See Brain Squad members in their INVISION gear — from left to right, Ron Catterson, Caitlin Wicka, Robert Easton and Dr. Jamie Lawson.

JOIN NOW!


FREQUENTLY ASKED QUESTIONS

How long will it take to respond to surveys?

If you thoughtfully answer every question, a survey can take five to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.

What kind of questions are on the surveys?

Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your fastest-selling eyewear and sunwear brands, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.

See a sample of a recent Brain Squad survey here.

Will my information remain anonymous?

Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in INVISION. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.

So what’s in it for me?

  • Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which INVISION doesn’t have space to publish.
  • The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by INVISION editors on the issues that matter most to you.
  • A better INVISION. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes INVISION a better, more useful resource for all eyecare professionals.
  • Plus, a really cool t-shirt. Once you answer your first Brain Squad survey, we’ll send you a free INVISION Brain Squad t-shirt. Wear it proudly as a sporty symbol of your eyecare nerd-hood.

Check out Brain Squad members sporting their very own “Eye Geek” t-shirts.

JOIN NOW!

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Letters From Our Readers for June

Don’t change a thing!

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  • I love the Finest Retailers. I always like to see someone else’s spin on this way of life. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • Something to work for… — Chris Mark, Optimark, Des Moines, WA
  • Love the ability to “pin” ideas for future reference. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Love reading about other offices and glean ideas from them. I’m always looking for ways to improve. — Kenneth D. Boltz, Od, Dublin, OH
  • I always look forward to the America’s Finest edition, don’t change a thing! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Keep up the good work! — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • I look forward to the America’s Finest issues… because there are some of the best small detail ideas in there that we can easily implement! — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • I love hearing success stories and gaining insight from their stories! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I get so inspired by all of the retailers showcased and mentioned. I don’t know how you do it to pick a winner. They are all so awesome. — Diana Canto Sims, OD, Buena Vista Optical, Chicago, IL
  • It’s interesting to see how many of these folks in the industry have embraced what it offers and have become involved in their communities! — Bob Mcbeath, Edina Eye, Edina, MN

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Letters From Our Readers for May

Thank you to you too!

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  • Thank you, thank you, thank you! For giving me and other ECPs the ability to voice our thoughts and share our opinions with thousands of your readers! — William Chancellor, Eye Can See Eyewear, Mcdonough, GA
  • The latest issue of INVISION is fabulous and inspirational, as always. The magazine has traveled a few hundred miles in order for me to read the articles as quickly as possible! Always great content, thank you for your great work. — Deb Jaeger, Eye Center Of The Dakotas, Bismarck, ND
  • I’ve been a little MIA in the Brain Squad but there’s a good reason. Things are moving quicker than expected and it looks like our 10-year plan just jumped to a 6-month plan! — Josh Bladh, Dr. Bladh Od, Diamond Bar, CA
  • Best read in the optical industry. Fail Big article was very well done. — Texas L. Smith, Od, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Keep up the good work. The personal stories and real life down to earth encounters give me pause. — Bob Mcbeath, Edina Eye, Edina, MN
  • Waiting on some new and exciting contact lenses. Hope to have the new B&L Ultra Toric Multifocal soon, which will be the first really new lens in the past few years. — Kenneth D. Boltz, Od, Dublin, OH
  • I really liked that Color test. I had the whole office trying it! — Rigo Lopez, Gilman & Vorster Optometry, Indio, CA

Editor’s Note: In our June 7, 2019 email bulletin, we shared a Color Test less than 1% of the population can ace. Sign up for INVISION’s Daily Bulletin — invisionmag.com/bulletin — to never miss a thing.

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Inbox: Letters From Our Readers for April

…on the ‘Failure’ issue

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  • I loved that the most recent issue was dedicated to failure. Proof that taking a leap and failing is always better than not taking a risk. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH
  • Love the articles, all fun to read and something to learn from each one. Thanks for all you do for the optical/optometric industry to keep the info fun and relevant at the same time! — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • Failure is the way to realize your success. If you haven’t been at the bottom you’re not sure when you make it to the top! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • I always enjoy the covers. Bethany Cassar, Complete Eye Health, Holland, MI
  • We’ve been working on our cash office and it’s been a crazy busy season there. I’ve got to catch up on surveys and the recent editions. Thanks for keeping the ball rolling…you guys continue to impress! — Blake Hutto, OD, Family Vision Care, Alma, GA
  • Mom and pop stores have a difficult time competing with chain stores and the internet, but there are still some of us that pride ourselves on great customer service which separates us from the others. — Becki Martin, Harrington Vision Center II, Florence, SC
  • I’ve worked in two polar opposite offices. One had 100+ appointments scheduled online per month, the other had “appointment requests” that the front desk had to call back to say weren’t available. I wonder why more offices don’t see the value in online scheduling? It’s so many less hours tied up on the phone! Carissa Dunphy. — Lake Stevens Vision Clinic, Lake Stevens, WA

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