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Brainstorm: Build a Mobile Sunwear Store in an Ice-Cream Truck

Hey, something similar worked for Mary-Kate and Ashley Olsen.

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IF PEOPLE AREN’T coming to your store because they’re too busy with summertime fun, why not bring your store to them at a beach, pool or other fun spot? Mary-Kate and Ashley Olsen have taken their ice-cream-truck-turned-boutique to high-traffic locations in New York City with spectacular success. One-up them by taking your sunglasses to people at the time and place where they need it most. Check with your local authorities to see if a permit is required.

This article originally appeared in the May 2015 edition of INVISION.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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A new program powered by Essilor, Luxottica and EyeMed that is designed to help your practice improve traffic, visibility and patient experience while maximizing profitability. Learn More at 360.EssilorLuxottica.com

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