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Brainstorm: Offer High-End Sunwear for Rent

Do a test project with some of your inventory “dogs”.

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Brainstorm: Offer High-End Sunwear for Rent

RENTAL SUNWEAR is available through companies like Bag Borrow or Steal, Rent the Runway and Zilok. Chances are you, too, have a selection of sunwear your customers could rent. Do a test project with some of your inventory “dogs” — products you’ve had for a year, but haven’t been able to sell. It’s an excellent way to generate some income out of high-end designer sunglasses that might otherwise be taking up critical space on your board. It’s also a deviously brilliant way to introduce aspiring conspicuous consumers to the pleasure and comfort of high-quality sunwear. Sure, this time they’re just renting. But next time, they’re guaranteed to buy.

This article originally appeared in the February 2015 edition of INVISION.

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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