Next spring, make plans for a display at a local golf course or country club to promote your golf-tuned progressive sunwear. (Alternate approaches: advertise in the locker room, or ask to participate in the course’s “demo day.”) Golfers are ideal customers: the average golfer earns close to six figures, frequently buys expensive equipment, and requires quality vision of several different types (reading scorecards, analyzing the contours of a green, tracking balls hit far into the distance). Your pitch: “See your way to a better score!”
