Connect with us

Cover Stories

Bright Buys, Big City: The Vision Expo East Shopping Guide




INVISION presents the market’s hottest products (and some
up-and-comers) to help you buy right at the big show in New York.

As the largest optical trade show in North America, in the most populated city in the U.S., it’s understandable that visitors might need a few insider tips on what to look for, and where, at Vision Expo East. That’s what were we come in. We’ve done all the hard work for you. We’ve identified the trends you must have, the ones on the rise and a few ways to increase your incremental sales. And thrown in where to find it all for good measure. Often called the Center of the Universe, The Big Apple is the perfect place to get a little lost. But don’t actually waste your time figuring out where to go. Get in, get out, and then go spend some time on the Cronut line or trying to track down tickets to Hamilton.

Story By Deirdre Carroll

with additional reporting by Carol GilhawleY

Bright Buys, Big City: The Vision Expo East Shopping Guide

Forget metal, acetate and injectable plastics, frames made
of wood, stone, leather, embedded flora, and a slew of other
alternative materials, will set apart of a number of frame
collections at Vision Expo. Innovative techniques, specialty
handling and artisans working at the peak of their craft are
all to thank for this latest crop of frames and sunglasses
that are as much artwork as eyewear.


Minotaure sunglasses from Lucas de Stael

Lucas de Stael

BOOTH: G6062

The brand new Minotaure sunglasses collection from Lucas de Stael features two genuine cow leather finishes — raw and smooth. The two leathers are adhered to the stainless steel frames for a look that is both viscerally primal and slickly modern.

+33 (0) 1 43 55 76 01 |


David Green

BOOTH: G5582

Designer David Green’s mission is to bring nature to the cities of the world by incorporating real leaves and reeds in his frames. No two pieces are the same and are as unique as the materials found in nature. With the Rain ophthalmic style he’s made the best part of Autumn — the foliage — available all year round.

+27 (0) 86 111 4852 |



Bella sunglasses from Woodone


BOOTH: G6159

WooDone eyewear is handcrafted by South Tyrolean artisans from a single piece of wood with a lacquer finish. This season, the company introduces three new styles in the Sun collection, one the women’s Bella, featuring soft, feminine lines.

+39 (0) 472 613 612 |


Canby Stone sunglasses from Shwood Eyewear


Shwood Eyewear

BOOTH: G5960

The Canby Stone in white slate from Shwood Eyewear would seem downright prehistoric if it weren’t so darn sexy. An aircraft birchwood core is fused with a thin natural stone overlay and finished with polarized optics by Carl Zeiss lenses.

(503) 893-4277 |


Exposure to harmful blue light is now known to contribute to eye strain, sleep disruption and vision loss caused by macular degeneration. Handheld mobile devices and energy-efficient light bulbs mean we regularly interact with three main sources: sunlight, electronic screens and fluorescent lighting. The most harmful bands of visible light fall in the 415-455 nanometer blue vviolet color range. Lenses that block this range are gaining acceptance as electronic device use grows, and lens manufacturers have taken note.



Eyezen+ from Essilor of America.
(800) 542-5668 |



Sensity light reactive lenses from HOYA.
(877) 528-1939 |


Eyeonx clearx-shield blue blocker from EGMA.

(972) 488-3462 |

Luzerne Optical


TheraBlue from Luzerne Optical.
(800) 233-9637 |

The chicest of people may wear a lot of black, but that doesn’t mean they don’t appreciate color. A strategically placed pop of color makes a bold statement and striking combinations, be it brights paired with other brights or vivid hues coupled with more wearable neutrals, are where it’s at in the latest eyewear styles too.

VES332 glasses from Escada


BOOTH: 5142

The Escada optical frame VES332 is a beautiful acetate piece that delivers fashion-forward color-blocking details thanks to its spring-like raspberry colored brow bar and classic black bottom.

(877) 606-7852 |


Canarsie glasses from Colors in Optics

Colors in Optics

BOOTHS: 3852 and G5452

The Lights collection by Colors in Optics blends retro styles with exciting color combinations and hue expressions and names all the styles after parts of Brooklyn. The Canarsie (C1035) features a vibrant pink front and oatmeal temples.

(866) 393-3374 |


gx by Gwen Stefani GX017 glasses

gx by Gwen Stefani

BOOTH: 4608

Gwen Stefani is a colorful individual; her frame collections would be no different. The gx by Gwen Stefani GX017 from Tura features a statement-making deep shape in a bright teal blue ombré (shown) or raspberry purple combination.

(800) 242-8872 (TURA) |


Leone sunglasses from Res Rei

Res Rei

BOOTH: G6178

Res Rei means “the thing” in Latin and is a nod to the brand’s Italian heritage. Working only with Italian suppliers and manufacturers, including Mazzucchelli acetate, the Leone sunglasses in blue and purple elevates the concept of what a “thing” can be.

39 (0) 42 241 2246 |


Bright Buys, Big City: The Vision Expo East Shopping Guide

Frames that offer minimal panto, little
panoramic angle and flat lenses are on the rise thanks
to advancements in digital lens processing. Feeling fresh and looking fine, flat frames are not only in fashion but have the added boon of guaranteeing a premium lens sale. Metal, plastic, round or rectangle, even the most classic
of shapes looks updated when made completely flat.

Madeleine sunglasses from Mykita


BOOTH: G6052

At first glance, the perfectly round Madeleine from Mykita / Damir Doma appears to consist of two frames, but a closer look reveals the trompe l’oeil construction made possible by its perfectly flat design. Made of one piece, the frame is folded in half for a result that is distinctive, highlighting two delicate circular lenses hovering over solid round rims.

(973) 669-0063 |


Piercing sunglasses from Alexander McQueen

Alexander McQueen

Alexander McQueen can always be counted on for setting a trend and super flat eyewear is no different. The AM0001S, also known as the Piercing style, from Kering Eyewear, is a totally flat acetate frame with nylon lenses and a metal bar pierced all the way through the brow capped with spikes.

(844) 790-9165 |


GS600S sunglasses from G-Star Raw

G-Star Raw

BOOTH: 4652

The G-Star Raw GS600S from Marchon is a strongly masculine, square-shape frame with geometric lines and straight-cut mirror lenses. The two-tone temples, exposed screws and cut-out temple tips are inspired by the industrial spirit of the brand.

(800) 645-1300 |


PLD D200 sunglasses from Polaroid


BOOTH: 3548

The Polaroid PLD D200 from Safilo, part of the brand’s newly launched optical collection, is a softly rounded and ultra-lightweight stainless steel frame with a modern design for a fresh, contemporary look. A unisex style with a 2-base front is available in matte black, red, blue and purple.

(800) 631-1188 |


Bright Buys, Big City: The Vision Expo East Shopping Guide

Over the past two years, lens finishing technology and equipment has improved enormously. Edgers have become
increasingly intuitive and user-friendly. ECPs who want to control their own costs and separate themselves from online retailers can now offer patients something different with a fast turnaround time. Some of the latest edgers include a milling feature to allow ECPs to offer custom rimless designs. Others are pre-programmed to quickly add Chemistrie magnetic lenses. AIT and Briot’s
edgers even incorporate lensometry into the blocking process by using an innovative Wavefront Power-Mapping technique. Though the price of edgers has remained steady, manufacturers now offer value-added options in more compact models.

WECO E.6 Patternless Edger from AIT Industries

AIT Industries


WECO E.6 Patternless Edger from AIT Industries.

(800) 729-1959 |

Price on request

HPE-810 Patternless Edger from Coburn Technologies

Coburn Technologies

BOOTHS: LP7254 and LP7354

HPE-810 Patternless Edger from Coburn Technologies.

(800) COBURN-1 |

Price on request

L EzFit from MEI System

MEI System


L EzFit from MEI System.

(630) 521-8588 |


(for standard to advanced version with Shape Finder 2.0)

Delta2 from Essilor Instruments USA

Essilor Instruments USA


Delta2 from Essilor Instruments USA.

(855) 393-4647 |

Price on request

Attitude from Briot USA

Briot USA


Attitude from Briot USA.

(800) 292-7468 |

Price on request

LE-1200 from Santinelli International

Santinelli International


LE-1200 from Santinelli International.

(800) 644-3343 |

Price on request

Bright Buys, Big City: The Vision Expo East Shopping Guide

Impaired vision can have far more negative implications for children if not corrected when it comes to the how they learn and navigate the world around them. Their vision needs are more specific, and shrunken down versions of adult frames aren’t going to cut it anymore. Glasses that take into account the different faciocranial structure of little ones’ heads and can take the wear and tear they dole out are becoming increasingly appealing to their parents (ahem, your paying customers).

Munchkin kids' frames from Dilli Dalli

Dilli Dalli

BOOTH: 4520

The Dilli Dalli collection from ClearVision Optical features IntelliFlex hinges, which flex vertically and horizontally. Each style accommodates multi-focal lenses in a frame with a lower bridge and nose pads. The metal Munchkin (shown) offers a silicone Unifit bridge and European cable tips.

(800) 645-3733 |


SA 0003 kids' frames from Kids by Safilo

Kids by Safilo

BOOTH: 3548

Designed for 0-8 year-olds, the Kids by Safilo line offers lightweight, stable styles with a lower bridge and lenses that cover the child’s entire field of vision. Like all styles in the collection, the SA 0003 from Safilo USA, is made from non-toxic, non-allergenic materials and shockproof hinges. Munchkin (shown) offers a silicone Unifit bridge and European cable tips.

(800) 631-1188 |


ZB 1010 kids' frames from Zoobug


BOOTH: 5342

The Zoobug model ZB 1010, part of the TR90 Ultralight Everyday Range launching at Vision Expo from Mondottica USA, features a lightweight construction in a classic round retro shape. Offered as a unisex style, technical features include adjustable rubber tips and adjustable silicone nose pads with no metal parts. SA 0003 from Safilo USA, is made from non-toxic, non-allergenic materials and shockproof hinges.

(866) 666-3662 |


New Baby kids frames from Miraflex


BOOTH: 3309

Miraflex’s signature flexible Italian-made frames have no metal parts and are BPA-free, rubber-free, latex-free and hypoallergenic. They also offer an anatomically designed bridge that eliminates the need for nose pads. The New Baby frame (shown) comes in four sizes.

(866) 647-2359 |


Bright Buys, Big City: The Vision Expo East Shopping Guide

Thanks to an increasing number of options that allow the ECP to customize a frame, every patient
can leave looking like no one else out there. Have you ever looked at a frame and thought “this would be perfect, if only…”
Well, wonder no more. A millimeter here, a flatter bridge there, that style in this color — all of these options can be yours …
and more important, your patients’.

TD Tom Davies

BOOTH: U6205

The TD Tom Davies Made to Order program makes it easy for opticians to customize a frame in five sizes and any TD color for just a small upcharge over the original price of the frame.
+44 (0) 20 8392 0555 |

Price on request

Silhouette Shape Kit


BOOTH: 3646

The Silhouette Shape Kit is a
collaboration with LUXE
Laboratory to offer fashion-forward shapes with Silhouette rimless
chassis to a selected group of
Silhouette customers interested
in reaching new demographics.

(800) 223-0180 |

Price on request

Handmade iGreen frames from Thema Optical.


BOOTH: G5766

Anyone can customize a handmade iGreen frame from Thema Optical. Thirty styles are offered with customers able to select which color and texture they’d like from 500 different options, including shiny or matte, added nose pads and more, and have them in four weeks.

(786) 803-8881 |

Price on request

Handmade iGreen frames from Thema Optical.


BOOTH: G5879

Sasura takes the popular interchangeable bead jewelry trend and applies it to frames, allowing the wearer to change beads and charms to coordinate with her mood or outfit. Here, model A200-02 from the company’s Lifestyle Collection and a Dream bead in sterling silver, one of the many pairing options.

(855) 922-2547 |


includes two sterling silver accent beads, additional beads $40 each

Bright Buys, Big City: The Vision Expo East Shopping Guide

Now your customers can rely on their accessories to set themselves apart. Thanks to the renewed popularity of necklaces, cords and rings that solve that frustrating question, “Where did I put my glasses?!” by securing them very close at hand. But these aren’t your grandmother’s chains: Premium materials, semi-precious and precious stones, and full of tech, frames can now stay put in style.

ARC Endless collection from Croakies


Croakies offers a full range of products and patented designs. The ARC Endless collection features five coated cable colors, an articulating joint that keeps the cable off the neck and collar, four different interchangeable end options, and a compatible Float Kit for on-water security.

(800) 443-8620 |

ARC Endless, $14.99 – $16.99

Float Kit (sold separately) $5.99

Skull style Turchin Eye Ring


BOOTH: U6216

Turchin Eye Rings are really something special. Handmade in the U.S., the styles adjust in length to suit the wearers’ preferences. New for spring/summer 2016, the Skull style features American braided leather and all sterling silver metal accents with 18K yellow or rose gold overlay. Also available in rhodium, the eyes come in black onyx, diamond and a variety of other gemstone choices.

(305) 778-9559 |

$170 to $800

La LOOP 162P

la loop

BOOTH: U5819

The La LOOP 162P is an updated version of the very first La LOOP, the 001LP, introduced over 15 years ago. The small oval links are made from an ivory color hand-finished Italian acetate resin that resembles animal print. Great for casual weekend wear, at 25 inches long this made in the U.S. style plated in silver, translates
well to a professional setting also.

(877) 505-1500 |


La LOOP 162P

Corinne McCormack

BOOTH: 4434

Corinne McCormack has been making jewelry just as long as she has been making eyewear. Though her readers and eyewear collections have taken off, her extensive eyewear chains and rings collection offers ECPs the perfect add-on sale to complement her, or any, eyewear collection. The Cozumel line features a metal chain and large glass beads to keep glasses stylishly within reach.

(212) 561-7504 |


Bright Buys, Big City: The Vision Expo East Shopping Guide

Long, lush eyelashes are what lots of people aspire to, and many will try whatever it takes to achieve them. But, not everyone is blessed when it comes to full, flirty fringe, and aging, illness and environmental factors can also cause their thinning. A touching back story on the RevitaLash brand, Dr. Michael Brinkenhoff developed it in 2006 for his wife whose lashes had become stressed and dry after going through chemotherapy. Additionally, the FDA-approved Latisse as a prescription treatment for hypotrichosis (inadequate or not enough lashes). The health implications notwithstanding, it seems that all sorts of natural remedies and cleansing products for lashes and lids are on the rise for the general public, as well.

Latisse from Allergan



Latisse from Allergan.

(800) 433-8871 |

$170-$175 (5ml)

RevitaLash Advanced, Volumizing Mascara & Volumizing Primer


RevitaLash Advanced, Volumizing Mascara & Volumizing Primer from RevitaLash.

(877) 909- 5274 |




Tree Eyelid Cleansing Oil from We Love Eyes

We Love Eyes

Tree Eyelid Cleansing Oil from We Love Eyes.

(510) 740-8003 |

$265 (30 ml)

Lash Advance from MediNiche


Lash Advance from MediNiche.

(888) 325-2395 |

$24 (0.21 fl.oz. tube)

Latisse from Allergan



ZocuFoam & ZocuWipe from Zocular.

(844) 962-8527 |

$49.95 (50 ml)

$34.95 (20-count)



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular