Connect with us

Calendar

Bring on 2018 … and More December-January Dates to Remember

Yes, it’s time for another trip around the sun.

mm

Published

on

DECEMBER

1 An understanding of consequences is one of the things that distinguish children from adults. What to say then for grown-ups who buy their kids crossbows for Christmas? Roughly one in 10 children’s eye injuries ending in an ER visit are caused by toys. To support SAFE TOYS AND CELEBRATIONS MONTH, help the American Academy of Ophthalmology warn parents to take care when choosing holiday gifts for kids. And with another seasonal projectile that causes a lot of damage — champagne corks.

3 Seventy years ago today, Marlon Brando introduced himself to the wider world in the stage premiere of A Streetcar Named Desire. He also showed that a T-shirt is a pretty darn cool fashion statement. If you would like to add some Stanley Kowalski-style swagger to your wardrobe, sign up for the INVISION Brain Squad here (invmag.us/brainsquad). It’s the coolest free tee going around. 

21 Winter arrives today and with it a chance to spread holiday cheer. We like the approach of Smoke Vision Care in Buchanan, MI, which holds an annual Snowman Making Contest and a bonfire on their front sidewalk to sell s’mores for their local Lion’s Club Sight Fund. “We call it S’mores for Sight,” say owners Drs. Brenda and Steven Smoke.

28 On GOOD RIDDANCE DAY, join the crowd at Times Square in spirit and say goodbye to whatever’s been bugging you from 2017. Write it down — a bad habit, the memory of a difficult employee — and toss it into the fireplace. Enjoy the release!


JANUARY

1 Today, on NEW YEAR’S DAY, Earth begins another orbit of the sun, during which it will travel some 583 million miles. You too are beginning a journey but the goal is to not find yourself in the same place in 365 days. When you list your resolutions this year, forget about the things you want to stop doing (smoking, eating bacon cheeseburgers, reading tabloid magazines) and fill your list with goals that will excite you and generate anticipation for the new year. Don’t worry about how you’re going to achieve them. 2018? Bring it on!

1 Also on NEW YEAR’S DAY, ECPs need no reminding of the harm glaucoma does. But despite it being the leading cause of irreversible blindness in the U.S., it seems the public does. Join the NEI’s National Eye Health Education Program and encourage people at risk for glaucoma to make a healthy vision resolution this New Year. Info cards, articles, and social media kits can be found at nei.nih.gov/nehep/gam/ 

Advertisement

24 On NATIONAL COMPLIMENT DAY, take your praise up a notch. Be precise, generous and cast a wide net. And don’t just save the kind words for your customers. Email a reporter and tell him you found his article helpful, call a vendor to say you appreciate his efforts, and tell a new salesperson you liked the way she handled a complaint. Praise is the best way to modify behavior — and it’s free and inexhaustible.

More Holiday Events

  • Dec. 26 The Day After Christmas has many names. Boxing Day, the start of Kwanzaa, the beginning of returns, and National Whiners Day, which probably reflects its being, according to ShopperTrak, the seventh-busiest shopping day of the year.
  • Jan. 1 Each year on this date, Lake Superior State University issues its Dishonor List of Banished Words. Our list would include “compelling offer,” “robust” and anything ending in “-ize.” Ban anything that sounds inhuman.
  • Jan. 4 It’s the 375th birthday of a founding father of optical science — Isaac Newton. Raise a glass.
  • Jan. 31 Bubble Wrap Appreciation Day. Pop … crackle! Grab a sheet and start popping! It’s proven to relieve stress.
 

ANNIVERSARY BUSINESS

Eye Candy Turns 10

Eye Candy Delafield will turn 10 years old on Dec. 1! A regular in our pages, owner Paula Hornbeck says they will be celebrating in a big way. “We are having a Face à Face Trunk Show, champagne, giveaways and of course cake!!”


CELEBRITY BIRTHDAY

Steve Buscemi Turns 60

Dec 13 The stylized walk by the lead chvaracters in Reservoir Dogs in skinny black suits and Ray-Bans created one of the biggest fashion statements for men in the last 25 years. And at the center of it was an unlikely eyewear icon, Steve Buscemi (Mr. Pink). The New York native, who turns 60 this year, has movie credits dating back to the mid-’80s, often playing misfits, in part thanks to his large, sad eyes (he’s also the inspiration of a few Internet memes including “Buscemi eyes,” which he has argued (unconvincingly) “is not very funny.”

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY WALMAN OPTICAL

Don’t Lose Patients to Online

In this compelling video, Dr. Mile Brujic of Premier Vision Group discusses all the ways that your practice beats the online competition—hands down! The formula for success? Don’t sell yourself short and acknowledge all the benefits that you, as a provider, give to your patients.

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Calendar

Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

mm

Published

on

23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

Continue Reading

Calendar

Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.

mm

Published

on

4 No advertising medium divides eyewear pros like Facebook. Some swear by it, others swear it’s a waste of time. Still, with more than 2 billion active users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched “The Facebook,” adopt the company’s motto — “Move Fast and Break Things” — and commit to shaking things up with your social marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest or more video. Follow INVISION’s Facebook page: facebook.com/invisionmag.

Teen Sees Color for the First Time — Watch Her Reaction
Videos

Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
Videos

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
Videos

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans; new treatments have dramatically changed the course of this disease over the last 10 years. AMD AWARENESS MONTH reminds people that early detection is critical.

10 Red carpet season peaks with the Grammys today and the Academy Awards on Feb. 25. Get your customers excited about vision’s cutting-edge trends with blogs, Facebook and Instagram posts.

22 The research is unambiguous: Not only does multitasking not work, it impairs productivity. On Single Tasking Day, let your brain do what it’s so beautifully designed to do ­— focus on one thing at a time: One conversation, one meal, one task, one baseball game.

Continue Reading

Calendar

Banish Winter Blues by Going Green and More March Events

Also offering special daylight “savings” to leap into spring fashion.

mm

Published

on

17 Banish snakes? You can do better: banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

Teen Sees Color for the First Time — Watch Her Reaction
Videos

Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
Videos

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
Videos

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular