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Bring on 2018 … and More December-January Dates to Remember

Yes, it’s time for another trip around the sun.

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DECEMBER

1 An understanding of consequences is one of the things that distinguish children from adults. What to say then for grown-ups who buy their kids crossbows for Christmas? Roughly one in 10 children’s eye injuries ending in an ER visit are caused by toys. To support SAFE TOYS AND CELEBRATIONS MONTH, help the American Academy of Ophthalmology warn parents to take care when choosing holiday gifts for kids. And with another seasonal projectile that causes a lot of damage — champagne corks.

3 Seventy years ago today, Marlon Brando introduced himself to the wider world in the stage premiere of A Streetcar Named Desire. He also showed that a T-shirt is a pretty darn cool fashion statement. If you would like to add some Stanley Kowalski-style swagger to your wardrobe, sign up for the INVISION Brain Squad here (invmag.us/brainsquad). It’s the coolest free tee going around. 

21 Winter arrives today and with it a chance to spread holiday cheer. We like the approach of Smoke Vision Care in Buchanan, MI, which holds an annual Snowman Making Contest and a bonfire on their front sidewalk to sell s’mores for their local Lion’s Club Sight Fund. “We call it S’mores for Sight,” say owners Drs. Brenda and Steven Smoke.

28 On GOOD RIDDANCE DAY, join the crowd at Times Square in spirit and say goodbye to whatever’s been bugging you from 2017. Write it down — a bad habit, the memory of a difficult employee — and toss it into the fireplace. Enjoy the release!


JANUARY

1 Today, on NEW YEAR’S DAY, Earth begins another orbit of the sun, during which it will travel some 583 million miles. You too are beginning a journey but the goal is to not find yourself in the same place in 365 days. When you list your resolutions this year, forget about the things you want to stop doing (smoking, eating bacon cheeseburgers, reading tabloid magazines) and fill your list with goals that will excite you and generate anticipation for the new year. Don’t worry about how you’re going to achieve them. 2018? Bring it on!

1 Also on NEW YEAR’S DAY, ECPs need no reminding of the harm glaucoma does. But despite it being the leading cause of irreversible blindness in the U.S., it seems the public does. Join the NEI’s National Eye Health Education Program and encourage people at risk for glaucoma to make a healthy vision resolution this New Year. Info cards, articles, and social media kits can be found at nei.nih.gov/nehep/gam/ 

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24 On NATIONAL COMPLIMENT DAY, take your praise up a notch. Be precise, generous and cast a wide net. And don’t just save the kind words for your customers. Email a reporter and tell him you found his article helpful, call a vendor to say you appreciate his efforts, and tell a new salesperson you liked the way she handled a complaint. Praise is the best way to modify behavior — and it’s free and inexhaustible.

More Holiday Events

  • Dec. 26 The Day After Christmas has many names. Boxing Day, the start of Kwanzaa, the beginning of returns, and National Whiners Day, which probably reflects its being, according to ShopperTrak, the seventh-busiest shopping day of the year.
  • Jan. 1 Each year on this date, Lake Superior State University issues its Dishonor List of Banished Words. Our list would include “compelling offer,” “robust” and anything ending in “-ize.” Ban anything that sounds inhuman.
  • Jan. 4 It’s the 375th birthday of a founding father of optical science — Isaac Newton. Raise a glass.
  • Jan. 31 Bubble Wrap Appreciation Day. Pop … crackle! Grab a sheet and start popping! It’s proven to relieve stress.
 

ANNIVERSARY BUSINESS

Eye Candy Turns 10

Eye Candy Delafield will turn 10 years old on Dec. 1! A regular in our pages, owner Paula Hornbeck says they will be celebrating in a big way. “We are having a Face à Face Trunk Show, champagne, giveaways and of course cake!!”


CELEBRITY BIRTHDAY

Steve Buscemi Turns 60

Dec 13 The stylized walk by the lead chvaracters in Reservoir Dogs in skinny black suits and Ray-Bans created one of the biggest fashion statements for men in the last 25 years. And at the center of it was an unlikely eyewear icon, Steve Buscemi (Mr. Pink). The New York native, who turns 60 this year, has movie credits dating back to the mid-’80s, often playing misfits, in part thanks to his large, sad eyes (he’s also the inspiration of a few Internet memes including “Buscemi eyes,” which he has argued (unconvincingly) “is not very funny.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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SPONSORED BY SAFILO

Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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Come Up With 20 (New) Questions and More November Events

And we’ve got an idea for a social media post any independent ECP can do.

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28 Two hundred and thirty years ago, President George Washington created the first holiday by presidential declaration, ordering America to take a day off to give thanks for its many blessings. To get in the spirit of Thanksgiving and gratitude, send a goodie bag of lens cleaner, lens wipes, and a mini bottle of wine (Seeing Red!) or whatever you can imaginatively come up with, to your best 50 customers. It’s likely they provide an outsize contribution to your success.

19 Peter Drucker was born this day 110 years ago. Among his many contributions to the management field, perhaps his most important was his maxim that if you’re a manager, staying aware of what genuinely deserves your attention is the most crucial thing you can do. Mark his birthday by saying no to something that you feel is vaguely important, but if you’re being brutally honest, you don’t have time for.

24 The quiz show Twenty Questions made its debut on national TV on this day 70 years ago. Mark the occasion with a brainstorming session to come up with 20 surefire questions to get your customers talking, other than “Can I help you?”

30 Small Business Saturday … Print up a T-shirt emblazoned with the Small Business Saturday logo. Take a picture of yourself wearing it. Post on social media.

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The Internet is Middle Aged and More October Events

And beware those household chemicals; the entire month is dedicated to eye safety at home.

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1-31 From flying leaf blower debris to splashed household cleaners, the average American home is a leading contributor to the 2.5 million eye injuries that occur each year. During Home Eye Safety Awareness Month, do your bit to educate patients on the potential perils and preventative actions they should be taking … starting with protective eyewear. Also, check your homepage has emergency contact information clearly displayed.

01 You know the arguments well by now: “Don’t do co-op advertising because you’re spending good ad dollars building up somebody else’s brand,” countered by, “It’s a brand age — the big names bring in the dollars and foot traffic and you should jump on those coattails.” At the start of Co-Op Awareness Month, when the holiday-season offers begin pouring in, weigh the pros and cons.

09 A little-appreciated fact: Teddy Bears look great in glasses. On National Bring Your Teddy Bear to Work Day, feature a few bespectacled teddies in your cases.

29 Think the Internet is a fairly recent invention? It turns 50 today. Yes, it’s middle aged and bloated, but it still gets better every year. If your online presence is little more than an electronic brochure, sit down today and map out a more aggressive online strategy. The future is not waiting for you.

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Build a Better Boss and More August and September Events

See what’s coming up so you can start making plans.

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August

1 In early 2009, Google launched an internal workplace program code-named Project Oxygen. Its goal: To build a better boss by using data as opposed to traditional “gut instinct.” What Project Oxygen found was that employees prize even-keeled bosses who make time for one-on-one meetings; help people puzzle through problems by asking questions, not dictating answers; and take an interest in their overall lives. During ONE-ON-ONE MONTH, invest some genuine time in each staff member. It may prove to be the best way to prime them for the key holiday periods ahead.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

20-24 What is it about contact lenses that turns so many people into the equivalent of your slobbish college roommate with terrible hygiene? Make a note in your social media calendars for CONTACT LENS HEALTH WEEK and bring the admonishments. The CDC has some good resources to help with your heckling: invisionmag.com/071901

September

16-20 John Donne probably wasn’t thinking of paraoptometrics when he wrote “no man is an island” but the sentiment holds true, as any fair-minded OD or office manager would attest — little would get done without their hard work and dedication. Throughout PARAOPTOMETRIC RECOGNITION WEEK, get creative in recognizing their toil.

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