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JAN – FEB 2014

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Beginnings

Everybody starts somewhere. Eyecare pros share the stories — and lessons — of their early days in the business.
Category Focus
Store Design Services
Sunwear Focus
Modern Classics
Eyewear Focus
High-Tech Materials

MAR – APR 2014

Calendar

Pump Up
Your Volume

Fresh ideas for opticians and
optometrists to draw more
customers and sell more product.
Category Focus
Hot Products at
VisionExpo West
Sunwear Focus
Prescription Sunwear
Eyewear Focus
Trends for Women

MAY – JUNE 2014

Calendar

Look Forward

We canvass the experts to get
their opinions on the future
of the eyecare business.
Category Focus
Edging Equipment
Sunwear Focus
Glamour for Women
Eyewear Focus
Rimless

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JUL – AUG 2014

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America’s Finest

We select the country’s most
innovative eyecare businesses —
and show readers what they can
learn from them.
Category Focus
Contact Lens
Roundup
Sunwear Focus
Clip-Ons
Eyewear Focus
Top Readers

SEP – OCT 2014

Calendar

Serve Right

Our best tips for smarter
customer and patient service.
Category Focus
Eyewear Display
Sunwear Focus
Trends for Men
Eyewear Focus
Technological
Breakthroughs

NOV – DEC 2014

Calendar

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If I Owned

Business gurus from other fields
share what they would do if they
owned an eyecare business.
Category Focus
Glasses Cases
Sunwear Focus
Styles of the Year
Eyewear Focus
Styles of the Year

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SPONSORED BY ESSILOR

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