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Calling All Gear Heads; How to Sell Cycling Styles

Any bikers who need Rx’able sunglasses or love splashy colors will find there’s more than enough choice out there.

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When the sun’s out there’s no better feeling than taking your bike out. This summer’s racing calendar features two bike racing Grand Tours; the Tour de France and Vuelta a España. Cycling lenses come in a variety of colors and while offering good sun protection, they also need to be shatter resistant. In April, Tifosi Optics announced a partnership with the National Interscholastic Cycling Association (NICA) and Oakley recently released the Flight Jacket frame and Field Jacket dual lens to address the performance needs of cyclists. Any bikers who need Rx’able sunglasses or love splashy colors will find there’s more than enough choice out there.

Calling All Gear Heads; How to Sell Cycling Styles
Oakley

Flight Jacket and Field Jacket with Oakley Advancer and Oakley Prizm lenses

(800) 403-7449 | oakley.com


Calling All Gear Heads; How to Sell Cycling Styles
Tifosi Optics

A variety of cycling sunglasses with Tifosi’s shatterproof, scratch-resistant lenses.

(877) 530-0815 | tifosioptics.com


Calling All Gear Heads; How to Sell Cycling Styles
Ryders Eyewear

Withnumerous styles and designs for cyclists, the Incline frame with FYRE lens, shown.

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(800) 665-2903 | ryderseyewear.com


Calling All Gear Heads; How to Sell Cycling Styles
Smith Optics

Attack interchangeable sunglasses with ChromoPop lens

(888) 206-2995 | smithoptics.com


Calling All Gear Heads; How to Sell Cycling Styles
Rudy Project

Rudy sunglasses with a multilaser orange lens or an ImpactX-2 photochromic lens

(949) 272-2469 | rudyprojectdealer.com


Calling All Gear Heads; How to Sell Cycling Styles
SafeVision

SafeVision branded frames and prescription lenses for cycling

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(888) 254-7406 | safevision.net


Calling All Gear Heads; How to Sell Cycling Styles
Maui Jim

Monkeypod polarized wrap sunglasses with neutral gray lens in MauiPure lens material

(888) 666-5905 | mauijim.com


Smart Ways to Sell Cycling Lenses 

Rob Tavakoli SPORTRX, SAN DIEGO, CA

Calling All Gear Heads; How to Sell Cycling StylesI’m an avid road cyclist and mountain biker and my go-to lens is Oakley’s Prizm Road. It offers a good balance between contrast enhancement and brightness protection. Oakley’s lens along with some version of a Transitions lens are our most popular lenses for cycling. When we’re talking to a patient we get their Rx first but then we ask enough questions to figure out what frame and lens will work. We ask questions like: “What type of riding are you going to do? Where do you live? What are conditions like? Are you going to do night riding?” Before we prescribe eyewear, we need to understand the person first and their needs. If you understand the sport and participate in it, then they’ll generally take your advice.

Tim Donovan OPTICAL OPTIONS, ASPEN, CO

Calling All Gear Heads; How to Sell Cycling StylesWhat defines a cycling lens is the color: a road biker needs a darker lens because they are dealing with mid-light to sunny whereas in the woods they’ll need a lighter lens because they are dealing with mid-light to flat light. We deal with both and determine the lens color by looking at pupil size. We keep it in the middle so the pupil can react quicker. From a sporting perspective, I like Rudy Project because of the design of their lenses and the colors. They work with me to design a lens for my patients. When I’m ordering I may ask them to customize a brown/red combination and ask their opinion about it. As a cyclist, it’s a lot easier for me to recommend a cycling lens. When a person comes in and asks for a lens for biking, I’ll have them try on different frames and then pick out a lens for it. I’m surrounded by mountains, so I’ll take them outside to see how the lens works and there’s a wow factor every time.

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Carol Gilhawley is a contributing writer for INVISION.

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