Connect with us


Canadian Luxury Apparel Company Looking to Spread Its Wings Into Eyewear

The Toronto-based parka maker is brushing off a weak third-quarter earnings report with a bold plan for expansion.




Canadian Luxury Apparel Company Looking to Spread Its Wings Into Eyewear

The high-end Canadian apparel company Canada Goose has plans to expand into the eyewear industry.

The nearly 60-year-old company has made a name for itself with its durable cold-temperature parkas. Canada Goose gear has become a staple of the film industry – both off and on camera. Adventures have worn Canada Goose parkas to the top of Mount Everest and across the desolate expanse of Antarctica.

However, what started as a working-class brand has evolved into a luxury brand. Its parkas cost anywhere from $500 to $1,500. Now the company is looking to expand.

Canada Goose this week announced plans for a massive and aggressive expansion of its retail footprint and product lineup. The goal is to boost sales from just more than $1 billion this year (projected) to $3 billion in the next five years.

Canada Goose chief executive Dani Reiss painted a positive picture when explaining the bold approach. This despite the company’s recently released third-quarter earnings report that came in lower than projected.


“We will focus on investing where we see high return, protecting our brand and delivering high quality, profitable growth, just as we have since our IPO (in 2017),” Reiss said in an article on Yahoo Finance.

The Toronto-based company wants to double its number of stores. It currently has 51 retail outlets. Canada Goose already has tested rainwear, footwear and new apparel lines. Next up is launching eyewear, luggage and home lines.

The planned expansion mirrors the strong luxury retail market. Economic projections suggest it will only get stronger in the years to come. In particular, the global luxury eyewear market is projected to grow by nearly $4 billion by 2026.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular