CARRERA Eyewear was the featured eyewear brand at this year’s Coachella Music Festival on April 14-16 and April 21-23, in Indio, California.

Safilo Group shared a massive cache of photographs with us from this year’s event.

Here are a few of our favorite pics.

— PHOTO COURTESY OF: Safilo

CARRERA brought its influencers squad to the annual affair in the California desert, including Mia Kang who is featured in the brand’s spring/summer ad campaign.

Kang @miakang is a fashion model, Muay Thai fighter and body confidence advocate.

— PHOTO COURTESY OF: Safilo

The CARRERA Woman collection debuted at Coachella this year. The collection launched in April exclusively in North America.

Mia Kang is featured in the ad campaign for the collection.

— PHOTO COURTESY OF: Safilo

CARRERA enjoyed category exclusivity at this year’s event. It was the only featured eyewear brand on the Coachella festival grounds.

Jay Alvarrez was among the influencers squad who wore Carrera shades at the event.

— PHOTO COURTESY OF: Safilo

Jay Alvarrez @jayalvarrez is a model, actor, and internet personality who made a name for himself by posting videos of himself participating in extreme sports.

— PHOTO COURTESY OF: Safilo

The CARRERA influencers squad, including Meredith Mickelson, played a staring role as the brand strived to create an immersive brand experience at the annual event.

— PHOTO COURTESY OF: Safilo

Meredith Mickelson @meredithmickelson is a model and social media star. She has more than 3.2 million followers on Instagram.

— PHOTO COURTESY OF: Safilo

Martin 2 Smoove posed for a pic in front of the CARRERA partner tent at Coachella.

The tent was the brand’s hub for interacting with festivalgoers.

— PHOTO COURTESY OF: Safilo

Martin 2 Smoove @martin2smoove is a British DJ and music curator.

He is one of the main brand ambassadors for the spring/summer 2023 campaign.

— PHOTO COURTESY OF: Safilo

Martin 2 Smoove will play at the 2023 Preakness LIVE alongside headliner Bruno Mars.

— PHOTO COURTESY OF: Safilo

Levi Stocke was one of the three CARRERA influencers at Coachella who also are featured in the brand’s spring/summer 2023 campaign.

— PHOTO COURTESY OF: Safilo

Levi Stocke @levistocke is an actor, model, and musician.

— PHOTO COURTESY OF: Safilo

Suede Brooks stood before the Carrera tent on the Coachella event grounds. The tent included a sunglasses try-on station.

— PHOTO COURTESY OF: Safilo

Suede Brooks @suedebrooks is a model and social media personality. She has amassed 1.7 million followers on Instagram and has a large following on TikTok.

— PHOTO COURTESY OF: Safilo

CARRERA has been in the business since 1956. It has remained relevant by appealing to younger generations, in part by partnering with influencers such as Hayes Grier.

— PHOTO COURTESY OF: Safilo

Hayes Grier @hayesgrier is a social media star with more than 6.6 million followers on Instagram alone.

— PHOTO COURTESY OF: Safilo

Hayes Grier made a name for himself on the now-defunct social media site Vine. The site featured short 6-second-long looping videos.

— PHOTO COURTESY OF: Safilo

Influencer squad members, including Elsie, wore CARRERA sunglasses on the festival grounds and published product pics on their social feeds.

— PHOTO COURTESY OF: Safilo

Elsie is a model, foodie, and body positive influencer.

— PHOTO COURTESY OF: Safilo

Elsie @elsie has a popular YouTube channel and more than 1 million followers on Instagram.

— PHOTO COURTESY OF: Safilo

Neil Visser, a.k.a. Neels, is an actor, model and aspiring DJ with more than 2.2 million followers on Instagram.

— PHOTO COURTESY OF: Safilo

Neels @neels was an original member of Jake Paul’s Team 10.

— PHOTO COURTESY OF: Safilo

Taylor Caniff, left, has nearly 3 million Instagram followers.

— PHOTO COURTESY OF: Safilo

Taylor Caniff @taylorcaniff made a name for himself with videos on YouTube and Vine.

— PHOTO COURTESY OF: Safilo

Carrera Influencers Strut Their Stuff (and Their Eyewear) at 2023 Coachella

CARRERA Eyewear was the exclusive eyewear sponsor for the 2023 Coachella Music Festival.

The company pulled out all the stops to create an immersive brand experience for the thousands of festivalgoers and music lovers who made the annual pilgrimage to the California desert during two weekends in April.

CARRERA Eyewear, part of Safilo Group, enlisted the services of its influencers squad to model and help promote the company’s latest eyewear. Three of the 10 members of the squad – Mia Kang, Martin 2 Smoove, and Levi Stocke – are among the main faces of the brand’s spring/summer 2023 ad campaigns.

The brand also debuted the new CARRERA Woman collection at Coachella. Frames from the collection, which launched exclusively in North America in April, were made available at a sunglasses try-on station on the Coachella festival grounds.