If the average patient needs three pairs of glasses, why aren't doctors writing three prescriptions?
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Often, such questions are a plea for you to sell clients.
The most successful sales strategy is getting the customer to think and talk.
Don’t give patients a reason to go elsewhere by rejecting the idea of being a retailer.
Many of you are too emotionally wrapped up in closing deals.
Try softening your language to turn your expert advice into a suggestion.
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.
This approach kicks Buyer’s Remorse in the pants!
Stop acquiescing to the dreaded "patient's own frame" scenario.
We fear what we don’t understand. Let’s debunk the myths and find the truth!
Isn't eyewear more significant than, say, a mobile phone?
A few favorite quotes to get you fired up.
It helps you realize what's really important.
Selling doesn't equal persuasion.
Grab a note pad and make an honest assessment.
I identified the power you give Dr. Ummm, now we take the power away!
They're only the largest optometric practice/retailer in the country.
Use this technique to take control of your mindset.
There's a charitable organization in San Francisco doing amazing things.