1 National Independent Retailer Month celebrates its 10th anniversary this year amid a growing awareness that mom and pop businesses are not only good for marketplace diversity, but also help support the unique identities of neighborhoods, and keep more dollars in the local community. Proclaim your independence with an event tied to July 4th. The Independent Retailer Month site (invisionmag.com/062107) has visual elements you can print out for your store windows.
17 It’s World Emoji Day! Used well, these little icons are a powerful way to drive engagement, and humanize communication. According to a WordStream study, using an emoji in your Facebook posts can increase interactions by 57%.
21 On National Hot Dog Day hire a food truck to visit your business and cook up a treat for customers. Snap pics of staff and customers in their latest suns for your socials.
25 Christmas in July. Yes, it’s 87 degrees out. The last thing anyone wants to hear is ‘Silent Night’ but these sales work and Santa always looks cooler in shades. Do you have any old stock to move?
