9 Benjamin Franklin is credited with proposing DAYLIGHT SAVING TIME in 1784. He hoped to save on candles. Invite customers to save on eyewear during your Great Leap into Spring Fashion celebration. Special daylight “savings” for an extra hour on the first day.
27 The OSCARS were bumped to March owing to disruptions caused by … you guessed it, the decade’s biggest party pooper in a leading role – COVID. This is the chance for Hollywood’s stars to show off their eyewear. You can provide the commentary online.
29 A decade ago it seemed that being local, independent and service-minded (compared to price) were all liabilities in the face of the big box onslaught. Now they are strengths. On NATIONAL MOM AND POP BUSINESS OWNERS DAY, revisit your marketing to see how you’re playing up those advantages.
30 Doctors are great customers, awesome bosses, but arguably even better as referral sources. On DOCTORS’ DAY, reach out to express your thanks with a card, phone call or flowers.
